Author: Marc Georges

There’s No Place Like Home

WHETHER IT’S BUILDING or selling one, for those in the real estate and construction industries, there’s just no place like home. While promoting oneself can be just as hard as battling flying monkeys and wicked witches, red ruby slippers aren’t the only thing that can get advertisers to that fabled other side of the rainbow. There are a variety of products available for clients in the real estate and construction industries, and they run the gamut from tried-and-true market mainstays to high-end, custom-made works of art. For Michelle Fey-Mitchell, vice president of marketing, and Mike Fey, vice president of sales at Fey Line, a vinyl

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Hit the Floor RUNNING

THERE ARE A myriad of conventions and trade shows for every industry and hobby imaginable. Whether one’s checking out the latest gadgets and innovations from Silicon Valley or taste-testing a variety of maple syrups from New England, trade shows and conventions are fertile ground for promoters. With large crowds of both dedicated and casual attendees, conventions and trade shows offer a unique opportunity for promoters and their products. “I love trade shows,” said Charley Johnson, vice president of sales and marketing at SnugZ USA, Salt Lake City. “A lot of people complain that there’s too many, but where else are you going to see five

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