Mark Hahn, Author at Print & Promo Marketing

Target Report: Think Outside the Rectilinear

Differentiation in the wide-format business has moved from those that had first-mover advantage to businesses such as those that have perfected more complex online direct-to-customer systems, robust planning and installation capabilities, or value-added services such as printing on canvas for use as home or office décor.

Enabled by continual development of digital print technologies, almost everything we use has images printed on it in one form or another. Just about anything we can imagine being printed, can be printed, and is.