S SUMMER WINDS down, I recall weekends filled with fairs and festivals. A few were large Chicagoland events where popular consumer brands tended to dominate the event marketing activities. However, the majority of weekends were spent at neighborhood fairs, which featured a wide range of local merchants, including realtors, insurance agents and health clubs handing out logoed merchandise. Although many different businesses were represented, I missed seeing the conspicuously absent ad specialty distributors, who in turn missed an opportunity to meet potential clients, promote services, and explain the role ad specialty products play in today’s market. I asked several local distributors why they did
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