Solutions-based selling empowers your clients and, in turn, empowers your brand. Here’s how to do it, in four steps.
Read MoreAuthor: Matt Kaspari
What Does Empowering Have to Do With It?
The value of authority and why it belongs with your customers.
Read MoreMarketing and the Selling Function
For the past four weeks we have taken an in-depth look at the promotional industry from a marketing perspective. Today I am going to shift gears a bit and make all of this marketing mammer-jammer applicable to the selling function.
Read MoreEmpowering Brand Loyalty
Whether you are working with large companies that have entire departments devoted to the marketing of their brand identity, or a small business with one department for every business function, defining the identity of their brand is of the same importance.
Read MoreEmployee Appreciation: Answering the “Why”
Let’s look at it from the employee’s point of view. They come into work everyday in snow, rain, sunshine or even hurricanes. They work diligently on making customers happy and carrying out tasks that keep everything moving. In the beginning of their career they were excited to work for you, and connected to the work you were doing as a company. As time went on, your employees forgot the real mission and got lost in the details of day-to-day tasks and meetings. They have stopped communicating the “why” of your brand and are now more focused on their job title.
Read MoreWhy The Why Is So Important
Simon Sinek, author of Start With Why, found that there was a unique pattern between inspired brands like Apple, Google, and Nike. While most brands focused on WHAT they did, and HOW they did it, inspired brands focused on WHY they did it.
Read MoreIntro to Big Picture Promo
The big idea behind Big Picture Promo is this: The promo industry has been labeled as the ugly stepchild of marketing simply because most people within the industry forget that promo is a part of marketing.
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