Melissa Busch, Author at Print & Promo Marketing

Light and Healthy

Politics related to health care are complicated; promotional products associated with health and fitness are not.

Will Work for Incentives

Greed is good. Money, along with power, probably motivates more employees and builds a bigger, stronger business than praise or pretty offices.

A Woman’s Touch

When Kim Dwyer was hired at Dayton, Ohio-based International Business Solutions Alliance, she was asked if she was prepared to handle “different personalities.”

Dwyer, vice president of national account sales, who started with the company more than two years ago, learned quickly that every distributor has its own way.