Mark Hahn, Author at Print & Promo Marketing

Target Report: Zig-Zagging

Print-centric companies that proactively grow via an M&A strategy go back and forth, shifting directions, alternately completing transactions that bring in additional print volume, and then subsequently acquiring a company with services that are adjacent to print, but not core to the mission of putting ink on paper.

Building a robust and efficient online system has increasingly been accomplished with the support of well-heeled private equity funds seeking the higher margins possible with the scale and automation obtainable in an online environment.