Last month, CNN reported on a screen printer forced to close down its business shortly after designing a T-shirt that read “Keep Calm and Rape a Lot.” Now, decorators and industry veterans give their thoughts on the business’s closure and how it relates to the promotional industry.
Read MoreAuthor: Michael Cornnell
My Best Promotion
Distributors deal with commemorative awards all the time, but to present them to royalty? That’s a bit more rare, to say the least.
Read More2013 NBA Finals Apparel
The finals are over, the champions have been crowned, and all the commemorative gear has been handed out. Click through to see some of the best apparel promotions from the series.
Read MorePromotional Giveaways for “Man of Steel” Absolutely Bonkers
From charging pillows to a Fortress-of-Solitude USB drive, the new Superman movie is being hyped with some of the most elaborate and fascinating promotional items I’ve ever seen. Click through to see some of the stunning, and occasionally ridiculous, examples.
Read MoreMarket Mastery: Turning Your Market Expertise Into a Sales Advantage
Some marketing companies are turning their demographic expertise into a sales advantage: Can you follow suit?
Read MoreMy Best Promotion
Combining creative packaging and design with practical distribution of breakfast-themed items, Joseph G. Scott, MAS of Scott & Associates Inc. created an extremely successful promotion that not only earned his client network TV coverage, but was significantly profitable for his company as well.
Read MoreFor the Love of the Game
From the NFL to the local Little League team, there are almost too many sports teams in need of fan and spirit products to count. Here are seven tips to get started.
Read MoreSales Channel Conflict: How a Furniture Wholesaler Resolved the Issue of Selling Direct
An importer in an industry similar to ours comes to a decision on this risky, make-or-break-your-business issue.
Read MoreMy Best Promotion
Social media promotions are getting featured more and more frequently in My Best Promotion. There are several reasons why, but one of the primary ones is that social media interest is hard to fake.
Read MoreEntertainment Meets Marketing: Amazing Gatsby, Pop Art and Rock Music Promos
Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint while Rihanna sings something about love and Go-Bots in the background will, on occasion, produce something worth looking at. Call it a miracle or call it people actually putting more than two-seconds effort into their jobs, but sometimes, entertainment marketing can produce some beautiful and engaging pieces.
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