Michael Cornnell, Author at Print & Promo Marketing

PM Video Battle: AIA Versus AAkron Line

In this week’s video battle, current champ AIA and its paper airplanes faces off against AAkron Line’s weekly product hack series.

Branded Solutions in Sterling, Ill., shared the details of, and the thinking behind, a custom promo

PM Video Battle: Royal Crest’s Stockings Versus AIA’s Paper Airplanes

It’s giant, human-sized stockings versus paper airplanes and sassy voiceovers in this week’s video battle.

It’s no wonder that personal care products are a popular product category, given their distinctive connection to human sensation. If your clients are interested in attempting some sensory marketing, click through to get some advice on getting the most from personal care products, from creative usage ideas to why safety
standards are so important.

Uniforms are a growing part of the branded apparel market. Styles are becoming more fashion-forward and fabrics are becoming more sophisticated.

PM Video Battle: Reflective Bags Versus Giant Christmas Stockings

It’s Prime Line’s reflective shopping bags versus Royal Crest Promotions’ Giant Christmas Stockings in this week’s video battle.

PM Video Battle: Proforma’s Ice Bucket Challenge Versus Bag Makers’ Totes!

It’s ice buckets versus tote bags in this week’s video battle.

PM Video Battle: Proforma Versus Gill Studios

It’s more icy chaos in this week’s video battle when Proforma and Gill Studios face off.

It may only be September, but like falling leaves and pumpkin-flavored everythings, the fourth quarter gift season is a fast-approaching inevitability.

My Best Promotion: Glen and Patti Rapoport

Promoting a financial institution doesn’t have to be a stuffy, serious affair. Glen and Patti Rapoport of Proforma Instant Promotions proved as much with a recent promotion they did for ING Direct. Kendra Smith, manager of public relations for Proforma, explained the promotion in detail and the Rapoports added their impressions.

Author: Michael Cornnell