Major beverage brands can be a major pain to work with, but with the right knowledge of know how to handle them, business will go down smooth.
Read MoreFrom Half-empty to Full
Author: Michael Cornnell
The Economics of “Buy American”
American manufacturing is growing in a number of markets normally dominated by importers. Here’s how U.S. manufacturers make it work.
Read MoreMy Best Promotion
In March, My Best Promotion takes a look at a marketing case study on a topic near and dear to all of our hearts: trade show promotions.
Read MoreVIDEO: Using Color with Direct Mail
An easy demonstration on grabbing a prospect’s attention through mail.
Read More8 More Pen-selling Tips You Might Have Missed
Ideas and advice to help you sell the industry’s most popular promo.
Read More10 Things I Learned in Dallas
Facts and insights from the 2012 ASI Dallas show.
Read MoreMy Best Promotion
Promo Marketing looks at a promotional product direct mail success story in February’s edition of My Best Promotion.
Read MoreOne for the Road
Don’t leave home without these four travel-related promotional products.
Read MoreSmall-Business Marketing: Where to Start?
How should small businesses approach planning a new marketing venture? What’s the absolute first question they should ask themselves when starting out? What’s the one piece of information that will guide and shape the rest of their planning and make all the other details fall into place?
Read MoreProduct Safety and Legislation Watch at the PPAI Expo
Educational sessions and events themed around product safety and other legal concerns to the industry continue to play a large part of this year’s PPAI Expo.
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