This year’s education events at the PPAI Expo began yesterday with the typical excitement and high enthusiasm of the industry’s largest show. Class attendees seemed engaged and hungry for each session’s information, many seen quickly scribbling notes or taking pictures of the presentation screen slides with their smart phones.
Read MoreAuthor: Michael Cornnell
My Best Promotion
January’s My Best Promotion looks at a week-long team appreciation event done for a client that was designed to not only improve employee morale, but also reinforce the management’s values and company culture.
Read MorePopularity Contest
Interested in improving your sales to political campaigns? Then read on for some quick pointers on making the absolute most of some of the most popular election items.
Read MoreAmerican Apparel CEO Talks Manufacturing, Sex and the Company’s Future
Flaunt Magazine recently published an extensive interview with American Apparel CEO and founder Dov Charney and several other key company members. A long piece, the article is nevertheless a detailed and fascinating read for anyone interested in American manufacturing, the role and power of sex in apparel marketing, or Charney and his coworkers’ take on some of the sexual harassment charges that have haunted the company in recent years.
Read MoreThe 5 Days of Blogmas
Merry Blogmas everyone! It’s that special time of year where bloggers all around the world gather up their favorite posts of the year and gift them onto all the good little boys and girls. Since you all have been such great readers this year, I will do my blogging-elf best and bestow on you all my five favorite blogs from this year.
Read More5 Killer Tips for Trade Show Travel
A handy checklist to keep your business trips as disaster-free as possible, just in time for the winter trade show season.
Read MoreYear-End Musts: 4 Critical Checklists for the End of 2011
Important business planning points for the end of 2011 and beginning of 2012.
Read MoreMy Best Promotion
A distributor in Ireland works with beverage producers and suppliers to create a popular barside promotion in December’s My Best Promotion.
Read MoreThe Joy of (Promotional) Cooking
Six popular promotional products perfect for kitchen-centric marketing campaigns.
Read MoreEasy Ways to Improve Your Online Sales
In honor of Cyber Monday, a few simple ways to strengthen your online marketing, web store design and customer service.
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