Branding the Bank

Financial institutions are where the money’s at—literally and figuratively. Banks and other financial institutions have so much money, and are in need of so much marketing, the possibilities to sell to them are virtually endless.

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My Best Promotion

For this month’s My Best Promotion, Proforma’s Kendra Smith and Proforma Key Solutions’ Yvette Hymel related a recent example of an employee wellness program for an energy company.

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Teen Hospitalized, Receives Surgery After Swallowing Toy Magnets

ABC recently reported that Christin Rivas, a 14 year-old girl from Melbourne, Florida, required lower intestinal surgery after swallowing two small rare-earth magnetic desk toy balls. The article describes Rivas’s ordeal with the magnets in great detail, including how she came about swallowing them (she didn’t want to set them on the bathroom floor), how the doctors didn’t realize the danger at first (which could have resulted in her death, since the magnets had reached her small intestine and were not passing), and how she got a hold of the magnets in the first place (from a friend in her church group).

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