Promotional products packages — multiple promo items in a cohesive bundle — can elevate typical giveaways. They’re also a savvy way for screen printers and other decorators to diversify their offerings beyond apparel and upsell to existing clients.
Read MoreAuthor: Olivia Borgula
Editor’s Picks: Festive Holiday & Seasonal Items
Maximize the holiday and gift-giving season with these festive promotional items.
Read MoreApparel Suppliers Broaden Supply Chains Amid Tariff Concerns
Executives say they’re diversifying their sourcing to help mitigate the impact of the Trump administration’s tariff strategy.
Read MoreEditor’s Picks: Functional Packaging
The right packaging can elevate a mailer or kit and add another level of personalization to a promo campaign.
Read MoreThe Bright Side: Hanesbrands Collaborates With Delivering Good To Create Basic Comfort Pack for Disaster Relief
The pack will include essential items like socks, a tote bag, T-shirts, sweatpants, a blanket and other apparel items to expedite assistance to people affected by crisis.
Read MoreArt in the Age of Algorithms: The Promise & Pitfalls of AI Design
Though fewer than a quarter of promo pros are using generative AI for artwork or video generation, expect that number to grow as deep learning models become more sophisticated. Still, many warn against the technology’s practical limitations and ethical issues.
Read MoreEditor’s Picks: Cool Calendars
Calendars offer a versatile space for year-round promo across a variety of industries, especially in office settings.
Read MoreNearly One-Third of Top Promo Firms Release Annual Sustainability Reports
An emerging practice in the industry and beyond, detailed, public reporting on environmental and social impact helps firms set goals and stay accountable.
Read MorePride-Related Promo Searches Decline as Brands Scale Back
The number of ESP searches for products related to Pride and the LGBTQ+ community between January and June is at its lowest in four years.
Read MoreLabubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
The mystery box concept comes with an element of rarity and surprise that keeps customers wanting more.
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