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Author: Olivia Borgula

The Bright Side: Hanesbrands Collaborates With Delivering Good To Create Basic Comfort Pack for Disaster Relief

The pack will include essential items like socks, a tote bag, T-shirts, sweatpants, a blanket and other apparel items to expedite assistance to people affected by crisis.

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Art in the Age of Algorithms: The Promise & Pitfalls of AI Design

Though fewer than a quarter of promo pros are using generative AI for artwork or video generation, expect that number to grow as deep learning models become more sophisticated. Still, many warn against the technology’s practical limitations and ethical issues.

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Editor’s Picks: Cool Calendars

Calendars offer a versatile space for year-round promo across a variety of industries, especially in office settings.

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Nearly One-Third of Top Promo Firms Release Annual Sustainability Reports

An emerging practice in the industry and beyond, detailed, public reporting on environmental and social impact helps firms set goals and stay accountable.

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Pride-Related Promo Searches Decline as Brands Scale Back

The number of ESP searches for products related to Pride and the LGBTQ+ community between January and June is at its lowest in four years.

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Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity

The mystery box concept comes with an element of rarity and surprise that keeps customers wanting more.

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Local Businesses Give Out Promo at Pride Celebration in Philly Suburbs

The fifth annual event drew hundreds of people, decked out in rainbow-themed merch, in celebration of Pride month.

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Companies Hand Out Promo to the Thousands of Attendees at Philadelphia’s Juneteenth Event

The annual event featured more than 100 vendors, a 1.5-mile-long parade and a music festival.

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Koozie Group Pens Are One of the Products in the Running for Florida Competition

The pen collection can be voted the “Coolest Thing in Florida” through July 1.

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Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products

The decorating technique can add more dimension and depth than typical embroidered logos.

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