Mail and print have seen a lot of changes over the years, so many that it’s not easy for printed resources to keep up with them all. But the fundamentals and background have a lot of value, as shown in these five books.
Read MoreAuthor: Paul Bobnak
Direct Mail: Save Big and Stand Out in 2025
There are all kinds of strategies you can pursue to achieve efficiencies and control your costs for your direct mail campaigns.
Read MoreCultivating Loyalty With the Power of Print
So many great catalog titles have gone away in favor of e-commerce since the turn of the century, though some familiar names have made a bit of a comeback.
Read MoreDirect Mail on the Brain
The “mail moment” — the experience that they have when they hold a mailer in their hands and look at it — can be a powerful way to engage with them.
Read MoreHow a Childhood Hobby Plays Into My Career in Direct Mail
Collecting postage stamps sparked my interest in the wide world of mail: first-class, business, airmail, you name it.
Read More