Here’s a quick look at three of the top direct mail studies that I read this year, and why they were relevant to me.
Read MorePaul Bobnak’s Top 3 Direct Mail Reports of 2025
Author: Paul Bobnak
Stop Junk Mail? Define ‘Junk’
There’s nothing like a leaflet saying “STOP JUNK MAIL” to get your morning off to a sour start.
Read MoreStart the Presses: Catalogs Are Back!
It turns out that retailers and brands are returning to the homes of consumers with actual printed and mailed catalogs in the holiday season now underway.
Read MoreThe Power of Handwritten Mail
Whether it’s by robots or actual human beings employed by a service, handwriting stands out in the mailbox.
Read MoreCadillac Service Direct Mail Envelopes
With few exceptions, most holiday mail is pretty much the same paper grade, same basic letter-insert-reply form-BRE #10 format, same … everything.
Read MoreHoliday Direct Mail: Tips To Get a Head Start
How far along is your holiday mail planning? You don’t have to panic, but as the saying goes, if the best time to start was yesterday, the second-best time is today.
Read MoreThe Post Office at 250: Still Making Connections
This year marks the 250th anniversary of the official start of our country’s postal system, when the great printer/publisher/inventor/statesman Ben Franklin was hired by the Continental Congress as postmaster general.
Read MoreConfessions of a Coupon Clipper
Even in today’s digital-first world, paper coupons remain powerful drivers of loyalty, savings and in-store connections. Here’s why.
Read MorePrint’s Role in Travel Inspiration
My office shelves have been filling up with guides, brochures, fliers, magazines, and yes, actual paper maps. That such a strong print ecosystem still promotes travel in our digital age is a wonderful thing. Here are some short observations based on many of the materials I’ve looked at and what resonated with me.
Read More7 and 3/4 Things You Don’t Ever Want To Do in Direct Mail
In my career, I’ve seen a lot of good-to-great direct mail. And I’ve also seen a lot that gets things wrong.
Read More