Hands-on communication methods like letter writing are making a comeback. Digital natives, among others, want an escape from the always-on digital world.
Read MoreBring Back Letter Writing for Digital Independence
Author: Paul Bobnak
The Positive Story of Paper Continues
I want to talk more broadly about recognizing how paper can be sustainable as well as inspiring.
Read MorePaul Bobnak’s Top 3 Direct Mail Reports of 2025
Here’s a quick look at three of the top direct mail studies that I read this year, and why they were relevant to me.
Read MoreStop Junk Mail? Define ‘Junk’
There’s nothing like a leaflet saying “STOP JUNK MAIL” to get your morning off to a sour start.
Read MoreStart the Presses: Catalogs Are Back!
It turns out that retailers and brands are returning to the homes of consumers with actual printed and mailed catalogs in the holiday season now underway.
Read MoreThe Power of Handwritten Mail
Whether it’s by robots or actual human beings employed by a service, handwriting stands out in the mailbox.
Read MoreCadillac Service Direct Mail Envelopes
With few exceptions, most holiday mail is pretty much the same paper grade, same basic letter-insert-reply form-BRE #10 format, same … everything.
Read MoreHoliday Direct Mail: Tips To Get a Head Start
How far along is your holiday mail planning? You don’t have to panic, but as the saying goes, if the best time to start was yesterday, the second-best time is today.
Read MoreThe Post Office at 250: Still Making Connections
This year marks the 250th anniversary of the official start of our country’s postal system, when the great printer/publisher/inventor/statesman Ben Franklin was hired by the Continental Congress as postmaster general.
Read MoreConfessions of a Coupon Clipper
Even in today’s digital-first world, paper coupons remain powerful drivers of loyalty, savings and in-store connections. Here’s why.
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