It turns out that retailers and brands are returning to the homes of consumers with actual printed and mailed catalogs in the holiday season now underway.
Read MoreStart the Presses: Catalogs Are Back!
Author: Paul Bobnak
The Power of Handwritten Mail
Whether it’s by robots or actual human beings employed by a service, handwriting stands out in the mailbox.
Read MoreCadillac Service Direct Mail Envelopes
With few exceptions, most holiday mail is pretty much the same paper grade, same basic letter-insert-reply form-BRE #10 format, same … everything.
Read MoreHoliday Direct Mail: Tips To Get a Head Start
How far along is your holiday mail planning? You don’t have to panic, but as the saying goes, if the best time to start was yesterday, the second-best time is today.
Read MoreThe Post Office at 250: Still Making Connections
This year marks the 250th anniversary of the official start of our country’s postal system, when the great printer/publisher/inventor/statesman Ben Franklin was hired by the Continental Congress as postmaster general.
Read MoreConfessions of a Coupon Clipper
Even in today’s digital-first world, paper coupons remain powerful drivers of loyalty, savings and in-store connections. Here’s why.
Read MorePrint’s Role in Travel Inspiration
My office shelves have been filling up with guides, brochures, fliers, magazines, and yes, actual paper maps. That such a strong print ecosystem still promotes travel in our digital age is a wonderful thing. Here are some short observations based on many of the materials I’ve looked at and what resonated with me.
Read More7 and 3/4 Things You Don’t Ever Want To Do in Direct Mail
In my career, I’ve seen a lot of good-to-great direct mail. And I’ve also seen a lot that gets things wrong.
Read MoreFive Books To Guide Your Print and Mail Journey
Mail and print have seen a lot of changes over the years, so many that it’s not easy for printed resources to keep up with them all. But the fundamentals and background have a lot of value, as shown in these five books.
Read MoreDirect Mail: Save Big and Stand Out in 2025
There are all kinds of strategies you can pursue to achieve efficiencies and control your costs for your direct mail campaigns.
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