Paul Miller, executive vice president and managing director of the American Commerce Marketing Association weighs in: Can you change the merchandise mix without changing the identity of the brand?
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Dolly Parton was a lot of things: music icon, songwriter, actor, businesswoman, philanthropist and, yes, a print-and-mail superstar too.
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“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
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Somewhere in your direct mail pipeline right now, there’s a marketer who’s interested, but hesitant.
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We’re nearing back-to-school season, which provides a great opportunity to reach customers with direct mail.
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As a couple million people lined the streets in Manhattan to celebrate the Knicks’ NBA title, video captured a USPS carrier making deliveries by the parade route after police allowed him to pass through a secure area.
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Creators and entrepreneurs are building side businesses with monthly subscription experiences via mail.
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Toni McQuilken and Paul Bobnak give their takeaways from the National Postal Forum.
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The event is helping industry leaders rethink postal delivery for the next decade.
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In a world that’s gone digital, the mailbox is one of the last physical touchpoints. Here’s what it means for your mail piece.
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