One of the most useful things you can do for a marketer is to look at a mail piece from the other side of the mailbox as the recipient.
Read MoreDirect Mail Through Consumer Eyes: The Lob Survey
Author: Paul Bobnak
5-Minute Mail: Breaking News for Mail-In Ballots
Paul Bobnak and Toni McQuilken chat about the breaking news in the postal world this week: The Supreme Count ruled against an executive order that had been signed ordering an overhaul of the vote-by-mail process and how mail-in ballots are sent, managed, collected and counted.
Read MoreJ. Peterman & How To Keep Your Brand Relevant
Paul Miller, executive vice president and managing director of the American Commerce Marketing Association weighs in: Can you change the merchandise mix without changing the identity of the brand?
Read MoreDolly Parton: Print and Mail Superstar
Dolly Parton was a lot of things: music icon, songwriter, actor, businesswoman, philanthropist and, yes, a print-and-mail superstar too.
Read MoreHelp Your Direct Mail Customer Feel Smart
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
Read More5 Direct Mail Objections & How to Answer Them
Somewhere in your direct mail pipeline right now, there’s a marketer who’s interested, but hesitant.
Read MoreBack-to-School Is Here. Keep Your Direct Mail Simple & Local
We’re nearing back-to-school season, which provides a great opportunity to reach customers with direct mail.
Read MoreCelebrating the People Who Keep Mail Moving
As a couple million people lined the streets in Manhattan to celebrate the Knicks’ NBA title, video captured a USPS carrier making deliveries by the parade route after police allowed him to pass through a secure area.
Read MoreIs It Time To Start a Mail Side Hustle?
Creators and entrepreneurs are building side businesses with monthly subscription experiences via mail.
Read More5 Minute Mail: Takeaways From NPF 2026
Toni McQuilken and Paul Bobnak give their takeaways from the National Postal Forum.
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