Get Real

How do you make yourself matter to your customers? How did selling today become such a “soft” touch? How did things like liking, loving, trust and your mission become more important than prospecting, qualifying, features benefits, and closing, closing, closing? The reality is that people usually buy from people they like. What is always true…

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The Great Journey

Building your promotional products business is a journey. How is your journey going? Are you running into unpleasant surprises and unexpected potholes? Great journeys start with a vision. You must know where you are going. This is your dream. So dream big. What do you hope to find, to create, to feel, to experience and accomplish on your journey?…

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Be Kind

The Dalai Lama has said, “Be kind whenever possible. It is always possible.” Kindness can be a guiding principle that will always provide you with the right choices. When faced with a difficult decision, ask yourself, “What would a kind person do?” A few years ago, life served up major crisis after major crisis into…

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Innovate!

Stand out, be different, be fearless, innovate! The four things above are just one of my 10 secrets of successful people. That’s right. They stand out because they are not afraid to be different and are willing to innovate. Particularly in a business where we sell the same stuff from the same suppliers to the…

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Communicate With Empathy

It’s important to have the facts of a given situation or opportunity. But if you cannot communicate or persuade, you will struggle to find cooperation, collaboration or build consensus. All of those are important for you to master to achieve your goals and great results. In every instance, make an effort to empathize with others.…

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