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Author: Promo Insiders

Hot Ideas To Heat Up Summer Promo Sales

The weather is heating up, and so is the merch at summer events. ASI Media editors discuss sales ideas for the season and taste-test scrumptious and a few wacky treats.

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Top Insights From the First-Ever Study of South Africa’s Merch Market

ASI’s Michele Bell and Nate Kucsma share key stats and analysis from the groundbreaking report that holds relevance for promo companies everywhere.

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Will Inventory Shortages Hit the Merch Market in 2025?

Gemline and SanMar executives share expert insights on promo’s 2025 stock outlook, sourcing challenges, supply chain shifts and strategies every distributor should know.

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A Pillow That Used To Be an Umbrella? Kathy Cheng Shares Promo Upcycling Success Stories

In this episode, the Redwood Classics Apparel president discusses the opportunities and challenges of upcycling in the promotional products industry.

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ASI Media’s Distributor Up-and-Comer of the Year on Growing Sales by Over 300%

Jackson Williams of Counselor Top 40 distributor American Solutions for Business discusses working full-time in college and what it’s like to sell with his twin brother.

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Sales Growth Tips From ASI Media’s 2025 Distributor Salesperson of the Year

The BAMKO merch pro, who generated $18.5 million in 2024 promo sales, shares strategies for building a customer base, benchmarking sales, generating referrals and more.

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How Randy Carr & World Emblem Are Mitigating the Impact of Tariffs

The CEO of the Counselor Top 40 supplier gets candid about the upheaval the import levies have caused and how his business is adapting.

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Beyond Bluewashing: How To Build a Socially Conscious Promo Business

Lindsey Cole of Ethix Merch explains why sustainability initiatives ring hollow without a focus on workers and building ethical supply chains.

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Our Favorite Moments From ASI Fort Worth 2025

ASI Media Editors Sara Lavenduski and Hannah Rosenberger discuss the informational sessions on tariffs, classroom education with business experts, energizing keynote and trends from the bustling show floor.

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The Evolution of Women’s Promo Apparel – And Why It’s So Important

Cassie Stanczyk and Victoria Thomas from BELLA + CANVAS join female sportswear founder Marina Paul to break down why quality women’s apparel is key for all markets.

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