Promo Insiders, Author at Print & Promo Marketing

Promo Insiders: Here Comes the Sun

Counselor editors taste-test unique snacks and discuss sales ideas for spring and summer campaigns.

Compass Industries President Mike Levy discusses how the third-generation family business built its product niche and how it tackles industry relationship building today.

The Counselor Top 40 supplier recently acquired Confection 360, opening the door to new decoration possibilities including high-speed etching of chocolate.

ASI Media’s editors forecast the year in promo, from tariffs to AI to their choice for Product of the Year.

Sterling McKinley of Clarity AI Solutions, a speaker at the upcoming ASI Show in Orlando, discusses AI’s capabilities as a powerful and essential assistant for small- and medium-size businesses.

The keynote speaker at ASI Orlando in January offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.

In this episode of Promo Insiders, international trade and policy expert Babak Hafezi weighs in on what the future of tariffs could mean for promo businesses.

In this episode of Promo Insiders, ASI Media editors break down some of their favorite “merch in the wild” stories of the past few weeks.

Futurist and event speaker Sam Maule reflects on this year’s executive event in Arizona and predicts how AI will change the promo industry.