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Author: Promo Insiders

Promo Insiders: The Impact of Tariffs, Geopolitical Tension on the Promo Industry

Dr. Mary Kelly, a returning ASI Power Summit speaker, shares her insights on the current state of the economy ahead of her session in Scottsdale, AZ, this month.

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Promo Insiders: Find the (Real) Decision-Maker

Jason McCracken of Eagle Promotions, an ASI Media 2025 Distributor Salesperson Finalist, offers tips for saving time and closing more sales by starting this important conversation early in the process.

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Meet Sophia, the AI-Powered Humanoid Robot & ASI Power Summit Keynote Speaker

ASI President & CEO Tim Andrews sits down with the global celebrity to discuss the future of AI.

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Promo Insiders: Inside BDA’s Acquisition of Harper + Scott

Jay Deutsch, CEO of Counselor Top 40 distributor BDA, and Harper + Scott co-founders Michael Scott Cohen and Jon Alagem join Promo Insiders to share why the acquisition meant “1+1=3” for both companies, as well as their big aspirations for future growth.

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Tim Andrews & Dave Leskusky Dish on Why PRINTING United Expo Is the Place To Be for Promo

ASI’s president and CEO teams up with the president of PRINTING United Alliance to talk about the continued convergence of print and promo as well as why trade shows are so important for the professionals from both industries to attend.

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The Most Intriguing Findings From the Counselor 2025 State of the Industry Report

ASI Media’s editors discuss tariffs, Q2 sales and the top markets and products featured in our industry-defining survey.

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Hit Promo & iClick CEOs Share Story Behind Partnership

In this episode of Promo Insiders, CJ Schmidt and Jeff Roberts also weigh in on tariffs, tech, print on demand and other industry trends.

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Counselor’s 2025 Woman of Distinction Brings Her Service & Sustainability Mindset to Promo

Mandi Rudd, director of new markets at Genumark, has always pursued promo with a purpose.

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Counselor’s 2025 International Person of the Year Shares Brand-Building Tips

Carleen Gray, CEO of GroupeSTAHL, shares her 35-year journey from customer service to the C-suite and how she helped transform Stahls’ global presence.

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How Supply Chain Woes & Distributor Creativity Are Spurring Gift Card Sales for MediaTree

General Manager Brian Duran partially attributes MediaTree’s substantial sales growth this year to distributors getting creative with gift cards when tariffs disrupted plans.

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