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Author: Promo Insiders

A Pillow That Used To Be an Umbrella? Kathy Cheng Shares Promo Upcycling Success Stories

In this episode, the Redwood Classics Apparel president discusses the opportunities and challenges of upcycling in the promotional products industry.

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ASI Media’s Distributor Up-and-Comer of the Year on Growing Sales by Over 300%

Jackson Williams of Counselor Top 40 distributor American Solutions for Business discusses working full-time in college and what it’s like to sell with his twin brother.

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Sales Growth Tips From ASI Media’s 2025 Distributor Salesperson of the Year

The BAMKO merch pro, who generated $18.5 million in 2024 promo sales, shares strategies for building a customer base, benchmarking sales, generating referrals and more.

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How Randy Carr & World Emblem Are Mitigating the Impact of Tariffs

The CEO of the Counselor Top 40 supplier gets candid about the upheaval the import levies have caused and how his business is adapting.

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Beyond Bluewashing: How To Build a Socially Conscious Promo Business

Lindsey Cole of Ethix Merch explains why sustainability initiatives ring hollow without a focus on workers and building ethical supply chains.

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Our Favorite Moments From ASI Fort Worth 2025

ASI Media Editors Sara Lavenduski and Hannah Rosenberger discuss the informational sessions on tariffs, classroom education with business experts, energizing keynote and trends from the bustling show floor.

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The Evolution of Women’s Promo Apparel – And Why It’s So Important

Cassie Stanczyk and Victoria Thomas from BELLA + CANVAS join female sportswear founder Marina Paul to break down why quality women’s apparel is key for all markets.

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What Promo Pros Need To Know About the White-Collar Recession

ASI Media Editors Hannah Rosenberger and Christopher Ruvo offer insights into how the employment phenomenon is impacting the branded merchandise business.

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Sorting Through Sustainability Certifications: How To Choose What’s Right for Your Company

In this episode of Promo Insiders, Kate Nash of Raining Rose discusses the value of sustainability certifications, how to choose which is right for your business and where such certifications fall short in evaluating a company’s environmental and ethical efforts.

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Promo Insiders: A Comprehensive Recap on Tariffs & Their Impact on Promo Companies

In this podcast, ASI Media editors sum up the blitz of tariff news and how suppliers and distributors are trying to adapt.

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