Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study, which measures promo’s carbon impact against other advertising mediums. Here, they discuss what the industry must do to keep the positive momentum going.
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The Counselor editors recap all the highlights from ASI’s signature Southwest trade show.
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Ashley Roberts, content director of Printing Impressions, talks about some of the biggest trends in commercial printing right now and how promo distributors can leverage opportunities in the space.
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Counselor editors taste-test unique snacks and discuss sales ideas for spring and summer campaigns.
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Compass Industries President Mike Levy discusses how the third-generation family business built its product niche and how it tackles industry relationship building today.
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The Counselor Top 40 supplier recently acquired Confection 360, opening the door to new decoration possibilities including high-speed etching of chocolate.
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ASI Media’s editors forecast the year in promo, from tariffs to AI to their choice for Product of the Year.
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Sterling McKinley of Clarity AI Solutions, a speaker at the upcoming ASI Show in Orlando, discusses AI’s capabilities as a powerful and essential assistant for small- and medium-size businesses.
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The keynote speaker at ASI Orlando in January offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.
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In this episode of Promo Insiders, international trade and policy expert Babak Hafezi weighs in on what the future of tariffs could mean for promo businesses.
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