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Author: Promo Insiders

Promo Insiders Deep Dive: Inside Trade Talks Between the US, Canada & Mexico

After the USMCA wasn’t renewed, the future of the agreement stands in question. A pair of trade experts analyze the latest trade talks and explain how promo businesses will be affected.

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Promo Insiders: All the Highlights From ASI Show Chicago

Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memorable Counselor Awards.

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Promo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading With Humanity

Jodie Schillinger, executive vice president at Maple Ridge Farms, joins Promo Insiders to discuss meaningful leadership and how creating a sense of belonging can be transformative.

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Promo Insiders: Our Print & Promo Takeaways From the 2026 FIFA World Cup

ASI’s writers and editors share how print and promotional products have become key players at the global sporting event.

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Promo Insiders: Breaking Down the Details of ASI Research’s European Promo Market Study

ASI’s Michele Bell and Nate Kucsma share the trends and most important findings from ASI Research’s fourth annual study of the European promo market.

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Promo Insiders: How To Reach Your ‘Exact Right Customer’

Shawna Suckow, who will be speaking at ASI Chicago this July, shares tips for adding a human touch to marketing messages.

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Promo Insiders Deep Dive: The Hidden Complexity of the Tariff Refund Process

A trio of experts discuss how promo companies can successfully claim their tariff refunds in the inaugural episode of our new in-depth podcast.

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Promo Insiders: 4 Consumer Buying Habits Shaping End-Buyer Demand

Stephanie Preston of PCNA discusses the Counselor Top 40 supplier’s current trend forecast and what it means for the promo industry in the months ahead.

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Promo Insiders: Red Lobster CEO on Pivoting From Crisis to Comeback

Damola Adamolekun, who will be the keynote speaker at ASI Show Chicago in July, talks about the power of “red carpet hospitality” and building company culture.

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Promo Insiders: From 16 Years Old to $16 Million Sold – Winning Advice From Counselor’s Distributor Salesperson of the Year

Matt Kirsh of Score Promotions shares his secrets for sales success.

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