Dr. Ryan Sauers, president and founder of Sauers Consulting Strategies, shares best practices for leveraging the power of AI in sales while maintaining a personal touch.
Read MoreAuthor: Promo Insiders
Promo Insiders: Josh Militello on Leading PCNA Into Its Next Chapter
The Counselor Top 40 supplier’s new CEO discussed the opportunities he plans to pursue at the company and what success will look like over the next three years.
Read MorePromo Insiders Deep Dive: The Growing Threat of Natural Disasters
As major weather-related disasters ravage the U.S. and the world, promo companies need to have emergency preparedness and disaster response plans in place.
Read MorePromo Insiders: Revealing Trends From the 2026 Counselor State of the Industry Report
Counselor’s editors discuss surprising shifts in promo’s top markets and the many ways that tariffs affected industry companies.
Read MorePromo Insiders: The Data Behind Promo’s Uneven Second Quarter
ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.
Read MorePromo Insiders Deep Dive: Inside Trade Talks Between the US, Canada & Mexico
After the USMCA wasn’t renewed, the future of the agreement stands in question. A pair of trade experts analyze the latest trade talks and explain how promo businesses will be affected.
Read MorePromo Insiders: All the Highlights From ASI Show Chicago
Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memorable Counselor Awards.
Read MorePromo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading With Humanity
Jodie Schillinger, executive vice president at Maple Ridge Farms, joins Promo Insiders to discuss meaningful leadership and how creating a sense of belonging can be transformative.
Read MorePromo Insiders: Our Print & Promo Takeaways From the 2026 FIFA World Cup
ASI’s writers and editors share how print and promotional products have become key players at the global sporting event.
Read MorePromo Insiders: Breaking Down the Details of ASI Research’s European Promo Market Study
ASI’s Michele Bell and Nate Kucsma share the trends and most important findings from ASI Research’s fourth annual study of the European promo market.
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