Three companies on Counselor’s 2026 Best Places to Work list reveal how they keep employees engaged and fulfilled.
Read MorePromo Insiders: Counselor Best Places to Work Honorees Share Culture-Building Secrets
Author: Promo Insiders
Promo Insiders: ASI’s New CEO Ashish Mittal Talks First Impressions & Industry’s Tech-Driven Future
As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.
Read MoreDiving Into the ASI/PPAI Carbon Impact Study & What Comes Next
Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study, which measures promo’s carbon impact against other advertising mediums. Here, they discuss what the industry must do to keep the positive momentum going.
Read MorePromo Insiders: Our Favorite Trends, Ideas & Moments From ASI Show Fort Worth 2026
The Counselor editors recap all the highlights from ASI’s signature Southwest trade show.
Read MorePromo Insiders: Trends & Opportunities in the Wide World of Print
Ashley Roberts, content director of Printing Impressions, talks about some of the biggest trends in commercial printing right now and how promo distributors can leverage opportunities in the space.
Read MorePromo Insiders: Here Comes the Sun
Counselor editors taste-test unique snacks and discuss sales ideas for spring and summer campaigns.
Read MorePromo Insiders: Building Retail Brand Relationships With Compass Industries
Compass Industries President Mike Levy discusses how the third-generation family business built its product niche and how it tackles industry relationship building today.
Read MorePromo Insiders: Lance Stier of NC Custom on Innovations & Trends in Food Gifts
The Counselor Top 40 supplier recently acquired Confection 360, opening the door to new decoration possibilities including high-speed etching of chocolate.
Read MorePromo Insiders: 7 Bold Predictions for 2026
ASI Media’s editors forecast the year in promo, from tariffs to AI to their choice for Product of the Year.
Read MorePromo Insiders: Build a Competitive Advantage With AI
Sterling McKinley of Clarity AI Solutions, a speaker at the upcoming ASI Show in Orlando, discusses AI’s capabilities as a powerful and essential assistant for small- and medium-size businesses.
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