ASI’s writers and editors share how print and promotional products have become key players at the global sporting event.
Read MorePromo Insiders: Our Print & Promo Takeaways From the 2026 FIFA World Cup
Author: Promo Insiders
Promo Insiders: Breaking Down the Details of ASI Research’s European Promo Market Study
ASI’s Michele Bell and Nate Kucsma share the trends and most important findings from ASI Research’s fourth annual study of the European promo market.
Read MorePromo Insiders: How To Reach Your ‘Exact Right Customer’
Shawna Suckow, who will be speaking at ASI Chicago this July, shares tips for adding a human touch to marketing messages.
Read MorePromo Insiders Deep Dive: The Hidden Complexity of the Tariff Refund Process
A trio of experts discuss how promo companies can successfully claim their tariff refunds in the inaugural episode of our new in-depth podcast.
Read MorePromo Insiders: 4 Consumer Buying Habits Shaping End-Buyer Demand
Stephanie Preston of PCNA discusses the Counselor Top 40 supplier’s current trend forecast and what it means for the promo industry in the months ahead.
Read MorePromo Insiders: Red Lobster CEO on Pivoting From Crisis to Comeback
Damola Adamolekun, who will be the keynote speaker at ASI Show Chicago in July, talks about the power of “red carpet hospitality” and building company culture.
Read MorePromo Insiders: From 16 Years Old to $16 Million Sold – Winning Advice From Counselor’s Distributor Salesperson of the Year
Matt Kirsh of Score Promotions shares his secrets for sales success.
Read MorePromo Insiders: What ASI’s 2026 Ad Impressions Study Reveals About the International Market
ASI’s Michele Bell and Nate Kucsma take a deep dive into key insights on the international market from the 2026 Ad Impressions Study.
Read MorePromo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal
The Proforma executives discuss how one of the largest distributor acquisitions in promotional products history came together.
Read MorePromo Insiders: Andrew Titus & Walter Miska Discuss What’s Next for Fully Promoted
Former President Titus and new Brand President Miska talk about the future of the Counselor Top 40 distributor.
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