The Proforma executives discuss how one of the largest distributor acquisitions in promotional products history came together.
Read MorePromo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal
Author: Promo Insiders
Promo Insiders: Andrew Titus & Walter Miska Discuss What’s Next for Fully Promoted
Former President Titus and new Brand President Miska talk about the future of the Counselor Top 40 distributor.
Read MorePromo Insiders: How To Build a Brand With Lisa Hu of Lux & Nyx
Lisa Hu, founder of Lux & Nyx, shares her journey from a career in corporate finance to the CEO of her own luxury bag brand with product in both promo and high-end department stores.
Read MorePromo Insiders: Navigating Supply Chain Instability With Sunscope’s Dilip Bhavnani
As the war in Iran continues to threaten the global supply chain, Counselor editor Tara Lerman sits down with Bhavnani to discuss how suppliers can keep their heads above water.
Read MorePromo Insiders: Counselor Best Places to Work Honorees Share Culture-Building Secrets
Three companies on Counselor’s 2026 Best Places to Work list reveal how they keep employees engaged and fulfilled.
Read MorePromo Insiders: ASI’s New CEO Ashish Mittal Talks First Impressions & Industry’s Tech-Driven Future
As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.
Read MoreDiving Into the ASI/PPAI Carbon Impact Study & What Comes Next
Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study, which measures promo’s carbon impact against other advertising mediums. Here, they discuss what the industry must do to keep the positive momentum going.
Read MorePromo Insiders: Our Favorite Trends, Ideas & Moments From ASI Show Fort Worth 2026
The Counselor editors recap all the highlights from ASI’s signature Southwest trade show.
Read MorePromo Insiders: Trends & Opportunities in the Wide World of Print
Ashley Roberts, content director of Printing Impressions, talks about some of the biggest trends in commercial printing right now and how promo distributors can leverage opportunities in the space.
Read MorePromo Insiders: Here Comes the Sun
Counselor editors taste-test unique snacks and discuss sales ideas for spring and summer campaigns.
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