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Author: Promo Insiders

Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next

Counselor editors share takeaways from the Q3 sales report, including uneven sales growth, challenges with shipping delays and continued industry persistence.

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Promo Insiders: Crafting a Tequila Powerhouse With Juan Jose Sánchez

The chairman of Clase Azul México, and a keynote speaker at the 2026 ASI Power Summit, shares highlights of his professional journey, from financial services in corporate America to building a premium spirits brand from scratch.

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Promo Insiders: Highlights & Takeaways From PRINTING United Expo

Counselor and PPM editors discuss the ASI Pavilion and other significant developments from the show.

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Promo Insiders: Mary Kelly Discusses State of the Economy Ahead of Q4

Dr. Kelly, a returning speaker to this year’s ASI Power Summit, reflects on important data ahead of the midterms, ongoing geopolitical uncertainty and what the current reality means for consumer spending in late 2026.

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Promo Insiders: Isar Meitis on Going From AI Slop to AI Magic

Ahead of the ASI Power Summit, the CEO of MultiplAI pulls back the curtain on agentic AI and discusses how it’s changing sales, operations, marketing and other business functions.

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Promo Insiders: Exploring the Brain-Body Connection With Neurophysiologist Louisa Nicola

Nicola, who works with business executives and elite athletes to tap into their brain’s potential, offers a sneak peek of her keynote ahead of the 2026 ASI Power Summit.

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Promo Insiders: The Importance of Human Connection in the Age of AI

Dr. Ryan Sauers, president and founder of Sauers Consulting Strategies, shares best practices for leveraging the power of AI in sales while maintaining a personal touch.

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Promo Insiders: Josh Militello on Leading PCNA Into Its Next Chapter

The Counselor Top 40 supplier’s new CEO discussed the opportunities he plans to pursue at the company and what success will look like over the next three years.

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Promo Insiders Deep Dive: The Growing Threat of Natural Disasters

As major weather-related disasters ravage the U.S. and the world, promo companies need to have emergency preparedness and disaster response plans in place.

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Promo Insiders: Revealing Trends From the 2026 Counselor State of the Industry Report

Counselor’s editors discuss surprising shifts in promo’s top markets and the many ways that tariffs affected industry companies.

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