Technology has created channels to easily push your message out. However, it seems more and more that we’re misusing electronic communication when phone or personal contact would be the better choice.
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It can take a long time and a lot of work to achieve a strong position in the market, but the rewards are well worth the effort.
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We are warned about the Gen Y buyer who is telephone-adverse and wants the quick, non-personal communication found digitally. But when spending a large amount of money and hoping for a strong return on investment, it’s tough for the buyer to make a confident, informed decision when left to nothing but their mobile devices.
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