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Author: Sara Lavenduski

ASI Fort Worth 2025: Hone Your Social Selling Skills

Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offered best practices to build relationships with prospects on social media and turn them into clients.

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More Than 900 Industry Members Attend ASI Media Webinar on Tariffs

In the highly anticipated session, Tim Andrews, president and CEO of ASI, and Chris Ruvo, executive editor of news and content strategy for ASI Media, discussed the recent tariffs implemented by the Trump administration and what they could mean for promo.

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The Current State of Nearshoring in Mexico

Scott Edidin and Scott Pearson of supplier 6AM Sourcing discuss the promo industry’s opportunities in Mexico, following President Donald Trump’s swearing-in for his second term.

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Obituary: Fred Albrecht, Proforma Albrecht & Co.

The longtime co-owner of one of promo’s most successful distributorships and the 2024 Counselor Lifetime Achievement Award honoree passed away on Jan. 23.

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St Regis Group Announces Rebrand

Moving forward, the Counselor Top 40 supplier will be known as SRG.

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Ross Silverstein Launches New Firm for Industry Sales Reps

The former president and CEO of Counselor Top 40 distributor iPROMOTEu is now the CEO of the Association of Promotional Products Salespeople that offers support for industry professionals.

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Forecasting 2025 Promo Trends

Mary Furto of Counselor Top 40 supplier PCNA discusses consumer purchasing habits and their impact on industry products on the cusp of a new year.

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Business Costs Mount as Canada Post Strike Enters Fifth Week

The postal service and the union remain far apart on a number of key issues. Meanwhile, the stoppage is having a real impact on both private citizens and businesses.

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Unionized Postal Workers Continue To Strike in Canada

As the stoppage enters its third week, the parties are still far apart on key issues.

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Trump Pledges ‘Day One’ New Tariffs on Mexico, Canada & China

The import duties, if enacted, could complicate cross-border promo products commerce in North America and drive up the cost of sourcing merch from manufacturers in the levied nations.

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