The supplier’s partnership with the classic rock band Rush highlighted the need for more flexible sourcing options and a wider range of price points.
Read MoreRoyal Apparel Launches Basic Supply Co., a New Sourcing Division
Author: Sara Lavenduski
The First 90 Days: A Conversation With ASI CEO Ashish Mittal
ASI Chairpersons Matthew Cohn and Stephanie Cohn Schaeffer sat down for a candid interview with Mittal to reflect on his first three months with the company and his plans for the future.
Read MoreSwagDrop Survey Reveals ‘Choice Gap’ in Corporate Merch Programs
The Canadian distributor found that branded items provided by employers are often not what recipients would have chosen for themselves.
Read More2026 Counselor Salespeople of the Year
Meet the top sales pros who thrive by putting client needs first and finding solutions, no matter the obstacles.
Read MoreGenumark Named to Canada’s Best Managed Companies
The distributor has been recognized for more than 10 years in a row and has again reached Platinum Club status.
Read MoreSRG Promotes Rajanathan Balen to EVP of Global Trade
Balen joined the supplier in 2005 and has since become instrumental in operations and sourcing strategy.
Read MorePCNA Partners With Caddy Splash
The Counselor Top 40 supplier now offers the popular golf club cleaner, as well as new styles from several of its existing brand partners.
Read More6 Ways To Provide a Streamlined Client Experience
In this course on the ASI Learning Network, Bill Petrie of brandivate walks promo companies through best practices for offering noteworthy customer service in a crowded industry.
Read MoreBotanical PaperWorks Releases 2nd ESG Report
The Winnipeg-based supplier of sustainable seed paper, packaging and soaps shares its results from 2025 and preparations for B Corp recertification.
Read MoreCustom Ink Survey Shows Value of Schools’ Spiritwear Programs
Findings indicate that K-12 institutions with inconsistent merch offerings see weaker fundraising and community engagement.
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