The pandemic is wreaking havoc on the global supply chain, with real consequences for print and promo businesses. Shipping delays and price increases are happening now, but other impacts will take time to play out—and last long after the pandemic ends. Here’s what distributors should know and what actions they can take…
Read MoreElon Musk’s Boring Company flamethrowers, launched in 2018, were a masterwork of promotional marketing. And yet, to the surprise of absolutely no one, the flamethrowers have been a disaster for everyone but Musk. More than 1,000 people have had their flamethrowers confiscated, with many facing legal repercussions…
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Looking to generate business in the absence of live events, Naomi Bodway and 10 other distributors put together a virtual event for customers. The group hoped to reach 150 attendees. Thanks to their creative approach and a killer swag box, they ended up with more than 200. The event directly resulted in multiple orders for each distributor…
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Youssef Fadel, business development for NEPM-New England Promotional Marketing, Wilbraham, Mass., attended Promo Marketing’s Back to Business Virtual Power Meeting – Fall Edition in November. He walked away with a $1,000 prize for being the most engaged at the event, but he also completed a few successful orders, adding an easy $2,000 to one…
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Olivia Scott, MAS, is owner and president of Promotional Partners Inc. She came away from a 2018 Power Meeting with notes and contacts she still uses today. She came away from a recent Virtual Power Meeting with all that and something extra: an upgraded showroom. Here’s how…
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Hippy Feet, which specializes in socks but offers a variety of apparel, has created more than 1,900 hours of paid employment through a program that has generated short-term income opportunities for more than 130 homeless teens and young adults aged 16 to 24…
Read MoreIn the months since the pandemic started, we’ve all turned to various hobbies to stay sane and pass the time. Some of us started baking bread or tie-dying shirts. Others brushed up on guitar or watched all of Netflix. Roger Burnett wrote a book. Here, Burnett fills us in on how it all came together, what the book is about and why promo professionals should give it a read…
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Rodrigo Blankenship has recognized the incredible branding potential of his signature look, leaning fully into his status as the NFL’s No. 1 Top Bespectacled Kicker. Just a few months into his rookie season, “Hot Rod” already has his own branded merchandise store (tagline: “Respect the Specs”) filled with a whole bunch of clever designs…
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As part of a promotion that began last week, Snapchat users can now scan the Ralph Lauren logo on the front of an actual shirt (or anywhere else it appears). Doing so will unlock an in-app augmented reality experience that includes a Ralph Lauren branded lens featuring virtual holiday gift boxes users can interact with and send to friends…
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McDonald’s has temporarily stopped issuing Happy Meals containing promotional toys for Disney’s Mickey & Minnie’s Runaway Railway ride after discovering an error in the QR codes printed on cards that come with the toys. The codes are designed to take users to a contest page, but in some cases did not work properly…
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