How Promotional Water Bottles Became the Real Stars of ‘Love Island’ (Britain’s Version of ‘Bachelor in Paradise’)

If you’re not from Britain, you probably aren’t familiar with ‘Love Island,’ the U.K.’s favorite reality dating show. It’s basically the cross-the-pond version of “Bachelor in Paradise,” where sexy young singles in an even sexier exotic locale compete for each other’s hearts (and a substantial cash reward). Unlike “Paradise,” though, the real stars of “Love Island” are the promotional water bottles…

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Footwear Drop: How Sock 101 Brought Fully Custom Shoes to Promo

We lost count of the number of brands that teamed up with shoe companies this year for limited-edition collections, licensed offerings and custom designs. Whataburger did cowboy boots. Dunkin’ had running shoes. Heck, Post Malone released his own Crocs. As sneaker culture moves more mainstream, we fully expect the trend to continue well into 2020 and beyond. Sock 101 thinks so, too…

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Liz Haesler Leads PCNA Into the Sustainable Products Future

Of the many notable statistics in PPAI’s 2019 Consumer Study, here’s one that really stands out: The percentage of consumers who value sustainability consistently rises with each successive generation. Just 8 percent of boomers and 10 percent of Gen Xers said they care about sustainable promotional products, but the…

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