You might think that, after more than a century in business, Velveeta would be content with its status as America’s foremost purveyor of processed cheese product. You’d be wrong. The Kraft-Heinz brand is looking to evolve beyond the grocery aisle, and it’s using cheese-scented and cheese-infused promotional products to do it…
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As one of the biggest sports stars on the planet, Patrick Mahomes has all kinds of endorsement deals. But you won’t see the Kansas City Chiefs quarterback promoting beer. That’s because the NFL has (complicated) rules that (mostly) prevent active players from endorsing alcoholic beverage brands. But those rules don’t say anything about flashlights…
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“Stray,” an indie video game where you play as a cat traversing a futuristic city with a robot companion (just go with it), looks like a surprise hit. And Annapurna Interactive, the game’s publisher, came prepared. Alongside the release of “Stray,” the studio launched two pieces of tie-in merch, one of which is a branded cat carrier backpack…
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You don’t have to be Harold or Kumar to know that White Castle is a popular destination for late night (miniature) burger cravings. And the revered fast food brand is now leaning into that reputation with special “Night Castle” packaging and merchandise that really commits to the late-night theme…
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Tim Hortons struck gold in its first team-up with Justin Bieber, with the brand crediting the meal and merch promotion for almost single-handedly reversing pandemic sales declines. So it’s no surprise that Canada’s favorite coffee chain is relaunching the sold-out merch and adding a new item to the collection to promote its new Bieber-inspired cold brew…
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After the viral moment from the PGA Championship, Michelob Ultra tracked down #TheMichelobGuy—real name, Mark Radetic—and got permission to use his likeness in an ad. The brand also released a T-shirt and hat featuring Radetic in his now-iconic pose, ensuring that both the man and the moment would live on forever in merchandise form…
Read MoreHanesbrands Inc. recently disclosed that it was hit with a ransomware attack. In a Security and Exchange Commission regulatory filing Tuesday, the company said the attack began on May 24 and that its “forensic investigation and assessment of the impact of this event is ongoing.” It is unclear if the attack affected employee or customer information…
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The summer tour is the most sacred of rock ‘n’ roll traditions, but it’s not just for bands. KIND, the snack company known for its healthy fruit-and-nut bars, is road-tripping across the U.S. from May to August to promote its new frozen treat bars. And, like any good tour, there’s exclusive merch—all of which is already sold out…
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When “Jurassic World: Dominion” hits theaters on June 10, everything about it will be larger than life. The merchandise, however, will be smaller-scale. That’s because the studios behind the movie have teamed up with Accompany, a design and fashion marketplace, for a merch collection where every item is hand-made by artisans in Nepal and India…
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This summer, millions of Americans will fire up their grills. Some will use propane, others charcoal. But a lucky few will do it with [checks notes] Miller Lite Beercoal. Yes, the enterprising beer brand known for its promotional marketing prowess is back at it with Beercoal—charcoal infused with real Miller Lite. The first batch of the limited release sold out…
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