Major brands are experiencing massive growth in apparel featuring large and prominent logos. The reason? What else: the selfie craze. That could mean big things for the promotional products industry…
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It’s May the 4th, aka Star Wars Day! This morning, Promo Marketing’s resident nerds celebrated by sharing our favorite Star Wars moments and talking for way, way too long about Star Wars names. We also rounded up some of the Star Wars stories we covered recently. If you’re feeling festive, take a look…
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Last year’s Power House Power Meeting featured beautiful desert vistas, real-deal rock climbing and one extremely good dog. It went so well, we decided to do it again. And while this year’s Power House event, held in Phoenix, was sorely lacking in the adorable pups department, it more than made up for it everywhere else. If you weren’t fortunate enough to make it out, here’s what you missed…
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Despite the proliferation of digital channels available to modern marketers, catalogs remain a critical component of the marketing mix for many businesses and brands. In fact, catalogs have experienced a resurgence of late, with several notable companies launching or relaunching catalog programs in recent years, and even primarily digital retailers are adding print catalogs to…
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Spector & Co., the supplier based in West Chazy, N.Y., announced yesterday it has entered a deal with Blue Point Capital Partners, a private equity firm, to recapitalize. Financial terms of the deal were not made available…
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Last week, Promo Marketing kicked off our seventh year of Power Meetings with a four-day extravaganza in Ft. Lauderdale, Fla. The event, held at the DoubleTree Suites by Hilton, was the first of four Power Meetings set for 2018. And boy did it deliver. Here’s what you missed if you weren’t lucky enough to attend…
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The U.S. Golf Association thinks that today’s golf balls travel too far in flight, owing mainly to technological advances in ball manufacture. Golf legend Jack Nicklaus thinks the same. That’s a problem for Titleist and other major golf ball manufacturers, who have spent many decades and untold dollars researching, refining and producing balls designed to fly farther than the competition’s…
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It was easy to write off the early bad press surrounding the D.C. Metro merchandise shop’s debut two weeks ago. But, we’re here to tell you that, no, two weeks after its grand opening, things are actually still going very poorly for Metro’s merch store…
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Success in the promotional products industry is predominately based on strong relationships, which is why we’ve built our Power Meetings events around connecting promotional products distributors not just to suppliers, but to other distributors as well. Here’s how…
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Now that you know what Power Meetings are, we’re ready to get into some more advanced territory. This time around, we’re running through four tips for getting the most out of each supplier meeting. Even if you’ve been to a Power Meeting before, there may still be some helpful advice for your next meeting, so make sure you stick around for the full list…
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