It’s been a rough year for Livestrong, and its ongoing problems could mean uncertainty for the promotional products industry.
Read MoreCause for Alarm?
Author: Sean Norris
Cozy Capital
Fleece is the everyman of apparel. It’s functional, but it looks good. It’s rugged, but it’s soft. And as such, it’s great for apparel promotions.
Read MoreIt’s the Outside That Counts
Apparel decorators are stepping up their game. They’re adding new and improved decorating methods to the repertoire of tried-and-true industry staples, giving distributors (and their clients) more options than ever before. Check out the four decorating techniques profiled below.
Read MoreFierce Femme Fashion
The women’s apparel market is huge—$621 billion by 2014, according to MarketLine’s 2012 Womenswear: Global Industry Guide study—and to miss out on your piece of the prêt-à-porter pie would just be so passé.
Read MoreKiller Apps
Want to take advantage of the huge demand for computer accessories but not sure where to start? Get plugged into the tech market with the four sales tips below.
Read MorePro Shop
However you feel about golf, though, there’s one thing everyone can agree on: The maybe-or-maybe-not-sport is teeming with promotional product sales opportunities. Want in on the action? Get in the game with the sales tips below.
Read MoreThe 2013 Imprinted Sportswear Show in Atlantic City Featured the Hottest Apparel Styles and Decorating Techniques
This year’s Imprinted Sportswear Show in Atlantic City, held annually at the Atlantic City Convention Center, opened on Friday, March 8 at 10 a.m. Despite snowy conditions affecting travel in much of the Northeast, the show floor was packed by 11 a.m.
Read MoreThe Tao of Tees
Apparel is the promotional product industry’s top-selling category, and T-shirts are a big reason why, but that doesn’t mean they’re an easy sell. Fortunately, we’ve got nine tips to give you a leg up on the competition.
Read MoreThe Writing’s on the … Facebook Wall?
Maybe the long-form, handwritten letter is a thing of the past, but books and magazines are still around, if in different or changing forms, and pen sales are good—very good.
Read MoreThe Economy of Gastronomy
According to a study by the Electrolux Group, the average American family spends 175 hours a month in the kitchen, compared to just 31 hours in the living room—but you don’t need statistics to see the way the kitchen has captured hearts, minds and stomachs.
Read More