Sports Illustrated has covered some iconic duos over the decades: Jordan and Pippen. Venus and Serena. Kobe and Shaq. Now, SI is trying to form an iconic duo of its own by teaming up with JCPenney—the department store chain—to launch an apparel collection. Will it work?…
Read MoreAuthor: Sean Norris
Escape Room T-shirts Combine Great Design, Printed Materials for Immersive Game Fans Can Play at Home
While many escape rooms simply closed up shop during the pandemic, Champaign-Urbana Adventures In Time & Space decided to get creative. If people were wary of coming out to the escape room, then CU Adventures would bring the escape room to them via T-shirt. But not just any T-shirt…
Read MoreMiller Lite Made Christmas Ornaments You Can Actually Drink Beer Out Of
Miller Lite knows we’re tired of all our boring family-heirloom Christmas ornaments, which is why the brand just unveiled “Beernaments”—branded ornaments you can drink a beer out of. Available for a limited time on Miller Lite’s website, the Beernaments come in boxes of six and feature some festive holiday branding…
Read MorePromo’s Burnout Problem Is Only Adding to the Supply Chain Mess—What Can the Industry Do About It?
The supply chain is making life hell for promo distributors and suppliers, leading to mounting frustration that’s costing time, money and jobs. As burnout sets in, it’s only adding to the supply chain mess. What can the industry to do stop it? And what happens if it doesn’t?…
Read MoreDunkin’s New TikTok-Inspired Merch Collection Is Smart Social Media Marketing
Dunkin’ is one of the best in the business when it comes to using branded merchandise in combination with social media, but its latest collection takes the cake (donut). The brand last week launched a merch line based on a huge TikTok trend, and promised a second, TikTok-exclusive drop to come this week…
Read MoreArby’s French Fry Vodka Is Disgustingly Brilliant Promotional Marketing
Have you ever been drinking a cosmopolitan and thought to yourself, “This is pretty good, but it’d be a lot better if it tasted more like Arby’s spicy curly fries”? The answer is definitely “no,” but regardless, that’s now a thing you can have thanks to Arby’s french fry vodka. And while it might sound gross, the whole thing is actually kind of brilliant…
Read More2021 CSR All-Stars: 9 Customer Service Professionals Keeping Print and Promo Running
As the primary point of contact for vendors, clients and partners, CSRs have maybe the toughest job in the industry. They deal with people directly, day in and day out, the bearers and receivers of bad news. And yet, even with a lot more bad news than usual, CSRs remain overwhelmingly positive. Just look at the nine we profiled for our 2021 CSR All-Stars feature…
Read MoreThieves Steal $30K Worth of Blank T-shirts From Houston Screen Print Shop
Sunline Products, a full-service screen print shop based in Houston, was the target of a daytime break-in on Sunday, but the thieves made off with an unusual haul: $30,000 worth of blank T-shirts. Why blanks? Scott Carr, Sunline’s vice president, believes the thieves were looking for Houston Astros World Series gear…
Read MoreVistaPrint Moves Closer to One-Stop Shop With Acquisition of Digital Design Firm Crello
VistaPrint last week launched Vista, a new parent brand comprising VistaPrint, 99designs, Wix and Crello, the company’s newest acquisition. Crello is a digital design platform that allows users to create and edit images for the web and social media. It’s the latest in a line of moves from VistaPrint designed to transform the company from online print provider to one-stop shop…
Read MoreFanatics Becomes Official Olympics Merch E-Commerce Provider
Fanatics will become the official e-commerce partner of the Olympics. The deal covers online merchandise sales for all Olympic games up to and including the 2028 Summer Games in Los Angeles, with the exception of the 2022 Beijing Winter Olympics (due to China’s existing agreement with Alibaba). The deal also includes licensing rights to previous Olympic games…
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