On Tuesday, New Era released a series of MLB caps decorated with patches depicting landmarks, food items, area codes and other local oddities specific to each team. It went … poorly. So poorly, in fact, that New Era pulled the plug on the entire line by Wednesday. What happened?…
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What’s the best way to showcase modern online marketing methods and the latest advances in packaging and labeling products? A fictional murder mystery set in the 1920s, of course. If that made you do a double take, well, that’s what Repacorp Inc. was counting on…
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As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Pat Noonan, chief product officer for SanMar, Issaquah, Wash., who gave us an inside look at the state of promotional apparel…
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Expedia, the online travel booking company, recently released a report that found 80% of Americans are stressed about resuming international travel and 60% need more help booking travel now than they did before the pandemic. As part of its plan to win back those wary travelers, Expedia is offering a helping hand. A Jonas Brother’s hand, to be specific…
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Visstun announced last week that it will move out of the promo industry to focus on its food packaging division. In an email sent to distributors, the supplier said it is still operating and will be available to handle projects, but is “no longer seeking to actively grow in the promotional market.” Digispec and CounterPoint will continue operating as normal…
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As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Jo-an Lantz, president and CEO of Geiger, Lewiston, Maine. Find out what she had to say about the current state of promotional products, the long-term prospects for PPE and more…
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Patrick Wyant, business development manager for The Identity Source, shared how his company is putting creative twists on virtual event kits, including using the exterior of the boxes as a key component and incorporating local flavor. Check out this gallery of images from three kits the distributor produced…
Read MoreWe scoured the Style Internet to identify some major trends, then picked specific looks within those trends and asked industry suppliers for their best advice on how to bring them to promo. If you want to be way ahead of the style game and deliver the best apparel for your customers, you’ve come to the right place…
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As we say often around here, a good strategy for standing out in a heavily commoditized market is providing value beyond price. One way to do that? Exceptional creativity that elevates an otherwise basic product to build a real connection between customers and their target audiences. Here’s how one top distributor is doing that…
Read MoreIncorporating data from NAPCO Research, insight from government affairs analysts and reporting from our editors, the 2021 State of the Industry report is a comprehensive look at the challenges of the past year and the opportunities available to industry businesses as the year progresses. The report features four subsections and five Q&As with industry experts…
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