How do you go about selecting winning writing instruments that customers and end-users will love? We asked four supplier experts about what end-users are looking for in their writing instruments, updated trends and products, sales challenges and more…
Read MoreAuthor: Sarah Semple
Promotional Drinkware: What’s New, What’s Exciting and What’s Selling
Drinkware is one of the most diverse categories in promo, with a huge variety of products and applications. We asked a trio of promotional drinkware pros about additional trends to look out for, popular decoration techniques and much more. Here, they shared their expertise…
Read More5 Do’s and Don’ts of Using LinkedIn for Your Promo Business
We recently covered the topic of LinkedIn—specifically, how a handful of promo pros are using the platform and how you can get the most out of it for your own promo business. But with so much to know and learn about LinkedIn, there’s always more to cover. So we created this list of LinkedIn do’s and don’ts…
Read More‘Golfleisure,’ Sun Protection and More: What to Know If You’re Selling Golf Apparel in 2021
In January, CNN reported that the number of rounds of golf played in the U.S. declined by 42.2% during the initial coronavirus lockdowns, but rebounded to finish 2020 up 6.2% year over year. So, yeah: Golf had a pretty big year—and another could be in store. Here’s what to know if you’re selling golf apparel…
Read MoreLinkedIn Tips for Promo Pros: Generating Leads, Building Relationships and More
There’s plenty to know about LinkedIn, including how to best utilize it to connect with new customers. Here, we’ll look at different approaches for using LinkedIn and learn from three promo distributor experts how to get the most out of your business efforts on the platform—whether you’re a new user or a pro…
Read MoreHow One Top Promo Distributor Built a Culture of Creativity in the Workplace—and the Big Ways It’s Paying Off
As we say often around here, a good strategy for standing out in a heavily commoditized market is providing value beyond price. One way to do that? Exceptional creativity that elevates an otherwise basic product to build a real connection between customers and their target audiences. Here’s how one top distributor is doing that…
Read More5 Ways to Crush Your Client and Prospect Zoom Calls
By now, salespeople have picked up a few tricks to make virtual interactions successful. Still, there are always lessons to learn. Here, three distributors discuss how COVID-19 has impacted their businesses and share their best tips for overcoming obstacles and making connections remotely…
Read MoreWhy Athletic and Performance Apparel Is Selling (and Easy Ways to Increase Order Value)
Some suppliers have seen an increase in athletic apparel as distributors have pivoted to work-from-home kits and employee wellness-outside-of-the-office programs for their end-user customers. Here are some leading trends in athletic and performance apparel and tips for increasing order value in this category…
Read MoreFitness, Health and Wellness: Promotional Products Trends for 2021
Last year went a lot differently than planned, but one thing we can count on is that a new year brings new goals. As we get into 2021, let’s look back at some of the major fitness, health and wellness trends we saw last year and consider how those will apply in the promotional products space…
Read MoreA Few Things to Keep In Mind for Last-Minute Holiday Promo Orders
Hopefully, most of your holiday orders are already taken care of to beat the shipping crunch from the surge in online shopping. But we all know there’s going to be rush orders from customers getting a late start. And, this year especially, these holiday and seasonal promotions will need to be effective and memorable…
Read More