Warby Parker’s ‘Virtual Try-On’ Feature Uses Augmented Reality, Is Extremely Cool

The only thing worse than going to the dentist is going to the eye doctor for new glasses. The entire process can take a lot of time out of your day, and if we’re being honest, we don’t have that much patience. Warby Parker feels our pain, apparently. The company just released a new version of its app, and it includes a sweet Virtual Try-On feature using augmented reality. The other potential applications are very cool…

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9 Promotional Products Sales Prospecting Tips

Prospecting is a necessity for any promo business, but it definitely has its ups and downs. It can occasionally feel like all your hard work just isn’t cutting it. In a world of competition, standing out against other businesses can be one of the most challenging aspects. Distributors have to constantly think about what will grab the attention of potential clients. Strategies that worked in the past might not necessarily work today. Whatever your approach may be, the good news is that there are ways to make prospecting go more smoothly…

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Chris Jenkin on Getting People to Your Website, Marketing Your Promo Business Online

Back in 2011, the idea of anything being digital or something being “online” was nothing like it is today. Creating and marketing your business online has changed a ton. Everyone is online now, and they’re all searching the web. What are they searching for? You, as it turns out. Chris Jenkin, CEO and founder of gotcha! Mobile Solutions, shared some ways to help them find you…

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This Holiday Apparel Collection for Dogs Is Bound to Make You Laugh

We’ve mentioned before that pet products are a fun and underutilized niche in the promotional products industry, but this retail brand’s clothing line definitely opened the door to new possibilities with its parody graphic tees. Who knows? Maybe in the future we’ll see more creative designs and phrases on promotional pet products…

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Tech-Integrated Backpacks Are Making Their Way to Streetwear—Is Promo Next?

To celebrate the 45th anniversary of hip-hop, luxury leather brand MCM announced last week that the brand collaborated with WizPak to create a limited-edition backpack with a built-in Bluetooth speaker. The backpack is only available via retail channels, of course, but it speaks to an emerging trend that’s worth keeping an eye on for promo: tech integration…

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