Women’s Promo Apparel Trends You Need to Know

This year in women’s apparel and, more specifically, branded apparel collections at retail, we’ve seen a lot of trendy vintage and old-school styles. (Think biker shorts, crop tops, tie-dye and more.) But we wanted to dig deeper into women’s apparel trends to find out what styles are trending in the promotional apparel space, what decorations…

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Promo Marketing’s Power House Power Meeting Takes Wine Country—Here’s Everything You Missed

As we get ready to close out our eighth year of Power Meetings, there are a few more stops left on our travel itinerary for 2019. But our last Power Meeting, a Power House event for the industry’s top sellers, took us to Napa, Calif., where top distributors and suppliers joined the Promo Marketing team for a fun and engaging three-day event in beautiful wine country. Here are three things you missed in Napa if you weren’t at the event…

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Zara’s Expanded Custom Embroidery Line Shows Consumers Want Personalization

Back in March, we covered the story on one of the world’s largest fashion retailers, Zara, and how it experimented with pop-up customization corners in three stores. Now, the company recently announced the news of its new EDITED collection, which looks to be a full-on expansion of that test program. The collection features jeans, denim shorts, a tote bag, two sweatshirts and other items, and customers can now order them online…

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The 3 Coolest Features in Nike’s New SpongeBob SquarePants Branded Shoes

Branded shoe collaborations have been popping up everywhere, and we’re really not mad about it. So far, each one has had its share of cool design elements behind it. Today, we’re covering the Kyrie Irving and SpongeBob SquarePants collection from Nike, and there are some fun features and other reasons that these branded shoes will be flying off the shelves on August 10…

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