Zappos Collaborated With Birkenstock For a Limited-Edition Anniversary Sandal, And You Have to Check Out This Sweet Packaging

The month of July comes with a lot of celebrations—you have July 4th and, of course, all of the additional weekend barbecues—and the shoe retailer, Zappos, is adding to the celebration by releasing a surprise for all comfortable shoe-lovers. Zappos hit its 20th anniversary this year, and to celebrate, the company released a pair of limited-edition sandals (there’s only 225 pairs available) in collaboration with the popular shoe manufacturer, Birkenstock. The idea behind the sandals is original, but there are a few notable elements about the packaging to point out, too.

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You Have to See the Printing Tech Behind This Beverage Startup

While scrolling through Instagram, I came across an ad that that was actually worth stopping and checking out: Smart Cups. The product looks like a typical plastic cup, but the company uses a specialized technique to print the hexagon-shaped flavoring directly in the bottom of the cup. Just add water, and…

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Rihanna Is Selling a $230 T-shirt Specifically to Troll Fans

Let’s be honest, is there anything Rihanna can’t do? Over the years, the superstar has had a number of roles besides pop star. Those other interests have maybe put her recording career on the back burner, and fans have been asking her nonstop to release new music. RiRi, apparently, is getting tired of the questions, and has now taken to trolling her fans through social media with a $230 T-shirt…

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Expo East: Day Two Best-of Roundup

Last week’s PPAI Expo East gathering in Atlantic City featured 302 businesses offering wide varieties of products and services, and although diversity marked their New Jersey-based presence, two themes ran common among them—pride and innovation. Every Promo Marketing interaction with the companies sparked conversations that made apparent that the exhibitors are spending 2019 displaying both,…

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Cliff Quicksell’s Advice on Staying Relevant

Time, as we all know, is money, and anyone who mismanages any aspect of it can, according to Cliff Quicksell, become “irrelevant in two seconds.” To help business practitioners avoid that distinction, the vice president of affiliate marketing for iPROMOTEu, Wayland, Mass., took to the show floor at PPAI Expo East in Atlantic City to…

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H&M and Netflix Combine for ‘Stranger Things’ Branded Apparel Collection (With Demogorgon All-Over Prints!)

Thankfully, we only have to wait until July 4 until season three of “Stranger Things” drops, and if it’s anything like the last two, we’ll probably binge the whole thing in less than 48 hours. But, to tide us over until the release, H&M and Netflix have collaborated on a summery, branded “Stranger Things” collection, releasing in stores and online on May 23. Yes, there are Demogorgon all-over prints…

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