Proforma, Cleveland, powered a storefront that reached close to $1 million in sales over a three-day period this holiday season. The online pop-up shop was launched by two public figures with close ties to a popular American recording artist. The store was launched in a flash-sale format and quickly sold out of…
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SnugZ USA Announces Acquisition of Sweda Company LLC
SnugZ USA, West Jordan, Utah, announced today that it has acquired Sweda Company LLC, combining two top 40 promotional products suppliers and enhancing their ability to serve distributor partners with the highest-quality products and service. Financial details of the acquisition were not disclosed…
Read MoreAIA Welcomes Rich Berg as New Senior Vice President of Owner Success
AIA Corporation announced that industry veteran Rich Berg has joined the company as senior vice president of owner success. Berg will lead owner success and business development, continuing to enhance and evolve AIA owner relationship initiatives and revenue growth. He will report to CEO Nancy Schmidt…
Read MorePromoPlacement Recruiting Adjusts Offering to Reflect COVID-related Talent Crunch
Kevin McHargue, CEO of promo industry recruiting firm PromoPlacement Recruiting, has announced that the firm will offer year-long Master Service Agreements for 2022. “The Master Service Agreement is an outgrowth of the many challenges facing distributor and supplier management teams,” McHargue said. “Inconsistent demand, supply chain issues, and the slow return to business as usual…
Read MoreS&S Activewear Announces Promotion of Frank Myers to President, Christopher Kodosky Hired as CFO
S&S Activewear, Bolingbrook, Ill., this week announced the strategic promotion of chief financial officer/chief operating officer Frank Myers to president. S&S also announced the hiring of Christopher Kodosky as chief financial officer, beginning January 2022. S&S has enjoyed substantial growth since Myers joined the organization in 2009. He was instrumental in the company’s national expansion,…
Read MoreSAAGNY Recognizes Industry Leaders at Annual Holiday Party
The Specialty Advertising Association of Greater New York (SAAGNY) announced the winners of the association’s annual awards during its Holiday Party, held at the Glen Island Harbour Club in New Rochelle, N.Y. The SAAGNY Board of Directors established these awards to recognize those companies and individuals that…
Read MoreStran & Company Expands Management Team
Stran & Company announced that industry veteran Steve Paradiso has been appointed chief of staff. In addition, Stran has appointed Jason Nolley as chief technology officer and Steve Urry as vice president of sales, and recently promoted Chris Rollins to chief financial officer…
Read MoreStorm Creek Donates $34K+ in Merchandise to Big Brothers, Big Sisters Twin Cities
Storm Creek, Eagan, Minnesota, donated more than $34,000 worth of merchandise—jackets, vests and other cold weather cozy items—to Big Brothers, Big Brothers Twin Cities for its Winter Picnic in Minneapolis on Saturday, Dec. 11. Seventy-six pairs of “Littles” and their “Bigs” celebrated winter with an afternoon of treats, activities, local pro sports team mascot visits,…
Read MoreHow to Unpack Your Sales Potential for 2022
Considering how 2021 went, most of us won’t have a solid comparative sales history to work from in 2022. But you can still determine the most important part of setting sales goals: potential. The key to sales growth planning, whether coming out of a bullish economy or a collapsing economy, is granularity…
Read MoreProforma Gives Back to Its Communities This Holiday Season
Proforma partnered with Joshua House and Providence House to support its Support Center communities. The company and its employees came together this month to gift children in need items from Amazon Wish Lists curated by the nonprofits. Proforma and its employees identify organizations to partner with each year during…
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