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Author: Tara Lerman

Behind the Brand Activation Boom

Amid a rapidly growing desire for in-person events, branded activations are taking off – and putting creative promo squarely at the center of the action.

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Boundless Network Taps Michael O’Neal To Lead Print Division & David Maier To Head DTC/E-Commerce

O’Neal has held leadership roles at Counselor Top 40 distributors BAMKO and HALO, while Maier served previously as a senior director with Major League Soccer.

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Pens.com Celebrates 60 Years of Growth & Service

What started as a humble tool-and-dye shop has become a global promo leader.

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25 Years Later, Promo Helps Preserve the Memory of 9/11

A quarter century after the deadliest terrorist attack in American history, commemorative items such as T-shirts and coins honor the legacy of those who lost their lives.

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Former Zillow VP Matt Gilliland Joins ASI as Chief Product Officer

Matt Gilliland

Gilliland will be tasked with helping shape the future of the ESP+ platform and accelerating development of new AI-powered tools.

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The Authentic T-Shirt Company/SanMar Canada Adds Resource To Find Decorators

ConsoliFreight Connect allows users to search based on location, province and decoration technique, the supplier said.

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Ideal Images Acquires Fellow Omaha Distributor Image Market

The deal builds on a 40-plus-year friendship and business relationship between the companies’ founders.

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The MRL Group Relaunches With Executive Hires, Brand Refresh & Marketing Operations Enhancements

The relaunch reflects the increasingly complex nature of marketing operations and The MRL Group’s commitment to helping its clients navigate marketing execution challenges, the distributor said.

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Logomark Names Clive Goldberg CEO

Gnesin, the founder and CEO of the Counselor Top 40 supplier, will transition to the company’s board.

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The Kanata Group Launches Apparel Line Under New TRUESEAM Division

While TRUESEAM fabrics are sourced internationally, all manufacturing and decoration happens in Kanata’s Dallas facility.

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