In the inaugural episode of Branding Together – a monthly video podcast hosted jointly by ASI and the PRINTING United Alliance – Editors Theresa Hegel and Cassie Green discuss the most important things print should know about promo and vice versa.
Read MoreAuthor: Theresa Hegel
Tips for Avoiding Greenwashing & Boosting Eco-Savvy Selling
Sustainability-focused sessions at PPAI Expo shared strategies for being transparent, building trust and using eco-focused tactics to enhance consultative selling practices.
Read MoreState of Sustainability: What Print & Promo Pros Need To Know
Regulations related to packaging and textile waste, PFAS chemicals and measuring greenhouse gas emissions are all likely to affect the industry.
Read MorePrint & Promo Firms Named to Entrepreneur’s Franchise 500
The list recognizing top franchises has been around for almost five decades.
Read MorePPAI Expo Conference Day Focuses on Embracing Change & Making Connections
Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on customer experience is paramount for boosting sales.
Read MorePop! Promos Earns EcoVadis Silver Medal
It’s an improvement from the Philadelphia-based supplier’s previous ranking with the sustainability assessment platform.
Read MoreDecorating Roundup: Roland DGA Launches Direct-to-Film Printer
Also, Ninja Transfers offers Easy Peel DTF technology, and Stahls’ shares a new episode of its Heat Press Transformation series.
Read MoreKeepsake Products Unveils ‘The Packaging Superstore’
An expansion of the supplier’s custom packaging offerings, the site launches on Monday, Jan. 13.
Read MoreTop 10 of 2024: Promo for the Planet
Features focused on North Carolina’s reinvention as a sustainable apparel center and examining the ills of fast fashion were among the top stories this year on ASI’s sustainability education hub.
Read MoreThe EcoVadis Effect: How It’s Driving Sustainability in Supply Chains
The platform has been growing into a standard and in-demand assessment tool for the promo industry.
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