Subtle patterns and updated retro silhouettes are among the hot looks for next year.
Read More2025 Apparel Preview: 7 Trends To Watch
Author: Theresa Hegel
5 Strategies for Pitching Sustainability to Reluctant End-Buyers
Shame and scolding are unlikely to sway clients, but embracing optimism and focusing on how lower-impact promo can further a brand’s mission and meet its specific needs might do the trick.
Read MoreE-Commerce Platforms Printful & Printify Merge
The print-on-demand companies say the merger will open new prospects for accelerated growth.
Read MoreBall Pro Relocates to 55,000-Square-Foot Facility
The Minnesota-based supplier also announced that it had added industry veterans Jessica Ordoñez and Jon Beyer to its sales team.
Read MoreiPROMOTEu Promotes Industry Vets Guy Dupuis & Gary Goodhart
Dupuis and Goodhart will serve as vice presidents of affiliate sales development.
Read MorePromo Insiders: Spooky Season Sales
ASI Media’s editors talk fall selling opportunities and taste-test unique snacks.
Read MoreSt Regis PlastEco Awards Are ‘Elevated Trash’
The supplier created the unique awards, made from recycled plastic with a marbled effect, for Counselor Top 40 distributor Genumark.
Read MoreGemline Becomes Largest Promo Firm to Achieve B Corp Certification
The Counselor Top 40 supplier joins a growing movement of companies balancing profit and purpose.
Read MoreAttraction Now Upcycling Its Textile Scraps
The Canadian apparel supplier has partnered with a manufacturer that shreds its cutting room waste, transforming it into padding or acoustic underlayment.
Read MoreThe Bright Side: SwagCycle Reaches Milestone, Keeping 2M Items Out of Landfills
Started in 2019 by Counselor Power 50 member Ben Grossman, the initiative has partnered with a variety of suppliers and distributors to help curb waste in the promo industry.
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