Theresa Hegel, Author at Print & Promo Marketing

Former BamBams Exec Brings Plant-Based Plastic Drinkware to Promo

Ben Taylor partnered with a former bar owner to create a line of Made-in-the-USA unbreakable barware.

E-commerce branded merch stores have taken off for distributors. Here’s a look at the reasons for their popularity and the potential challenges to keep in mind.

Beyond rugged durability, workwear is incorporating design elements to enhance comfort and follow trends.

In the inaugural episode of Branding Together – a monthly video podcast hosted jointly by ASI and the PRINTING United Alliance – Editors Theresa Hegel and Cassie Green discuss the most important things print should know about promo and vice versa.

Sustainability-focused sessions at PPAI Expo shared strategies for being transparent, building trust and using eco-focused tactics to enhance consultative selling practices.

Regulations related to packaging and textile waste, PFAS chemicals and measuring greenhouse gas emissions are all likely to affect the industry.

The list recognizing top franchises has been around for almost five decades.

Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on customer experience is paramount for boosting sales.

It’s an improvement from the Philadelphia-based supplier’s previous ranking with the sustainability assessment platform.

Also, Ninja Transfers offers Easy Peel DTF technology, and Stahls’ shares a new episode of its Heat Press Transformation series.