While this is a retail-heavy promotion, there could be some interesting opportunities for promotional marketing in the realm of ecommerce as well. Imagine a user-friendly app that could allow end-users to pick out whatever promotional products they need for an event or marketing campaign. The app could link directly to a distributor, and even to the manufacturer…
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The NCAA, armed with testimony from Mississippi State players Leo Lewis and Kobe Jones, accused Rebel Rags of supplying the players with $2,800 worth of free merchandise. It seems that before Lewis and Jones committed to play at Mississippi State, the two went on a recruiting trip to Ole Miss, where the alleged rule violation took place…
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When Daniela took off her blindfold, she found herself standing at center court next to Dr. Linda Livingstone, president of Baylor University. At this point, it’s safe to say that Perez expected that something unusual was about to happen…
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In an Adweek profile, Lambert explains her views on the shape of the industry, as well as how she took advantage of an opportunity to shake things up with her own company. By examining her own use of promotional products and observing how others use branded items, Lambert realized that a lot of items were going to waste…
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Fanatics has seen an 80 percent boost in Olympic gear sales as compared to the last winter Games, which took place in Sochi back in 2014. In addition to the popularity of snowboarding amongst fans, Fanatics credits its success to a bigger selection of official, USOC-approved items, which range from a cowbell on sale for $45.99 to a Swatch watch that sells for $119.99…
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The company has released a line of jewelry that resembles its colorful hard candy. For its marketing strategy, Jolly Rancher took to social media, posting pictures of models wearing the jewelry with funny taglines such as “jewelry: a great way to start or end a relationship” and “the romantic gesture that she will think is ‘okay'”…
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While many companies, Sipdark included, sell licensed Glencairn glasses, it seems that the Scottish glassmaker has decided that Sipdark’s wooden whiskey glass too-nearly resembles its iconic glass. Likely as it is that Glencairn would have found fault with Sipdark’s offering due to the design alone…
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The IOC is very serious about restricting sponsorships, and even though the content might be as simple as a tweet or email blast, even if it says something as simple as “In the lead up to the Olympics, check out all of this great winter apparel”, that content could be in violation of Rule 40 and therefore subject to litigation…
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In order to create merchandise with cohesive designs, product developers used elements from the style guide including graphics, colors and patterns. Combining these elements with images of famous Disney landmarks and its most popular characters, developers came up with a wide range of products for the 2018 collection…
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While some products, such as tampons, are designed and packaged specifically for women, there are plenty of products that receive the same gendered treatment despite being relatively similar or even exactly the same. Take, for example, disposable razors and the so-called pink tax. While these razors look and work the same for men and women, ones that are pink and packaged specifically for women tend to cost more than those made for men…
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