On Instagram and Twitter, NFL Fan Style posts both original content and influencer-created posts designed to promote the league’s status as a lifestyle brand. The posts vary in style and content, from professionally shot photographs of models and social-media influencers to tongue-in-cheek photographs of dogs wearing NFL-branded gear…
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It’s time to take denim seriously. Gone are the days when the durable, blue fabric was only for truckers, rockers and Canadians. Now, major brands are beginning to launch entire fashion lines around the versatility and universality of denim…
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Snapchat’s incredibly maligned Spectacles are notably absent from the online store. The Spectacles, which were launched to a ton of hype back in 2016, are the company’s only hardware product. They were designed to allow users to take photos and videos without having to hold their phones…
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Whether they will be allowed to wear the uniforms during actual NHL games is a little uncertain, though the precedent has been set to some degree. Many NHL teams currently wear vintage uniforms for a couple of games a year, and the league has managed to cash in on retro jersey designs for its marquee Winter Classic games over the years…
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Filed in a federal court in Minneapolis, the lawsuit describes the as-yet-unknown defendants as “large-scale, professional counterfeiters.” The purpose of the suit is to provide the three plaintiffs with the power to stop counterfeiters from producing and selling their false goods, as well as to enact an ex parte temporary restraining order..
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While it is too early now to speculate as to where Sycamore is looking to take Staples in the future, one thing remains certain: the failure of the Office Depot merger back in 2016 has proven extremely costly for the office supplier…
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Since 2012, Grumpy Cat has been a promotional powerhouse, reportedly generating millions for her owner through the sale of branded merchandise. Grumpy Cat has also served as a spokescat for brands such as Honey Nut Cheerios and Nestle’s Friskies brand of cat food…
Read MoreOn Jan. 10, the Australian Open began without last year’s women’s singles champion and seven-time winner, Serena Williams, who gave birth in Sept. and will be sitting out this season. This wasn’t the only irregularity to occur at the tournament’s opening, however. It has come to light that the world’s number-one ranked women’s tennis singles player, Simona Halep, is playing the tournament without an apparel sponsor…
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It seems that after changing the name of his current tour from the Greatest Show On Earth to the American Rock ‘n’ Roll Tour 2018, Kid Rock has actually been granted the right to use the name. A U.S. Federal District Court judge in Florida has ruled in favor of Infant Stone despite the lawsuit Feld Entertainment has filed against him for trademark infringement…
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In the video, subjects wear an EEG headset, called an “Optimism Machine,” and, facing a faucet and an empty glass of water, they are encouraged to think positive thoughts or to concentrate on optimistic Life is Good designs. If they do so, the faucet turns on and fills the glass with water…
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