The team features multi-career athletes, including a lorry driver and a gas fitter. Needless to say, this is not what people think of when they hear the word Wembley. And yet, since 2012, this club has held a trademark on the name. For some reason, the FA failed to challenge this trademark, and has since been banned from selling Wembley-branded merchandise in certain European countries. Against the odds, Wembley FC has maintained the trademark—until now, of course…
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While it’s funny to think of grown men donning these uniforms in an actual game, it’s heartwarming to know that the proceeds from ticket sales and a jersey auction will benefit CHILD, Inc. The Wilmington, Delaware based charity advocates for neglected and abused children in the state…
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New York City, the fashion capital of the United States, has been the proving ground for the success of tote bags. People are no longer just using totes to replace paper or plastic shopping bags. Companies have realized the mobile marketing power of totes, creating branded bags for customers to carry out onto the streets. Clever designs and brand loyalty have combined to form the perfect storm for success…
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The rise of Amazon’s apparel brand has come in part as a result of faltering consumer interest in name-brands such as Gap, Nike, Lululemon Athletica and Under Armour. This waning of brand-loyalty is due largely to the lack of interest among millennials in logos, who instead favor factors such as quality and affordability…
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For the collection, Columbia made only 1,980 copies of each jacket (in reference to the film’s year of release), which sold out in mere minutes online. Fans also camped out at stores for a chance to buy one of the limited copies that made it to a select number of Columbia locations…
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There is a discernible trend in current brand redesigns toward packaging that employs bolder, freer displays of text and imagery. Chobani, seeking to differentiate itself within the crowded Greek yogurt market, looked to the past for its new design. Ditching colored text backgrounds, hyper-realistic images of fruit, and sharp capital lettering, the brand sought to…
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In light of this controversy, it seems that Formula One is choosing to stand its ground in expectation that the new logo is the best way forward for the brand. Rather than acquiesce, Formula One has announced that the logo is only the first step in a greater rebranding process…
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While merchandise has long been a staple in US elections, especially during the last cycle, it’s interesting to see two parties competing with a specific type of apparel in clever, satirical ways. Whether or not this will have any actual impact on the 2019 elections is up to the voters, of course…
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Pizza’s popularity was not lost on the masterminds behind this campaign for the upcoming film Good Time, starring Robert Pattinson. To get the word out about their film, set and filmed in the Big Apple, A24 distributed thousands of branded pizza boxes to shops across New York City…
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Seeing that the field was crowded with similar white plastic packaging decorated with hyper-realistic photographs of fruit, Chobani looked to the past for inspiration. For the design, Chobani went with off-white for the packaging, using a rounded, old-style typeface with heavy lettering…
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