In this environment, it’s hard enough to fight for elbow room, let alone to come up for air every once in a while. To do so is a crucial element to marketing successfully, as it allows one to survey not only the competition, but one’s own methods as well…
Read MoreAuthor: Tom Higgins
New York Times, BuzzFeed and Others Turn to Branded Merchandise Stores to Offset Digital Struggles
Good Media Group’s launch of PSA continues an emerging trend of publishers, such as The New York Times, The Chive and The Washington Post, launching their own online merchandise stores. Similarly, BuzzFeed recently launched a line of cookware and similar merchandise in support of its popular Tasty brand…
Read MoreJurassic World’s Huge Promo Push Now Includes Limited Edition Cereal Boxes With Built-In Video Screens
The boxes, available exclusively on Amazon for $24.99 each, feature branded content including art and images from the upcoming film, an embedded screen that plays more than five minutes of behind-the-scenes content, free movie tickets and Jurassic World-themed popsicle molds…
Read MoreThe Publisher That Sells Nearly $1 Billion in Stickers Every World Cup
The company is well-known for producing collectible stickers, and their quadrennial World Cup series is by far their most popular, and lucrative, product. Panini prints a free, 80-page booklet for the stickers, which cost around $1 for a packet of five. Since the name of the game is to collect them all, most collectors will pay more than $300 in order to do so…
Read MoreLegendary Director David Lynch Is a Promotional Merchandise Master
As it turns out, this latest project is merely a continuation of Lynch’s promotional prowess. Previous examples include David Lynch Coffee, a series of Twin Peaks-inspired craft beers made in collaboration with Mikkeller Brewing and a very cool line of skateboards and apparel from Habitat…
Read MoreSurvey Finds 92% of Marketers Ineffective at Marketing Automation
Since almost every business operating in this day and age has an online presence, they are required to automate promotions in order to ensure that personalized products reach individuals with matching customer profiles. This allows them to send the correct offer to the proper end-user at the proper time, resulting in their reaching a maximum sales potential…
Read MoreKanye’s ‘Project Wyoming’ Promo Campaign: Weird Merch, Smart Experiential Marketing
Kanye West’s “Project Wyoming” merch, while weird, will probably sell well. But more interesting are the accompanying experiential marketing events. This marketing strategy is designed to directly engage end-users in a way that invites them to participate with Kanye’s brand. Experiential marketing, in a sense, allows end-users to feel that they are part of a brand…
Read MoreCanada’s Legal Marijuana Companies May Be Fighting a Branded Merchandise Battle for Their Lives
As marijuana becomes legal in more states or even obtains legal status on a federal level, these debates will only continue to heat up. Whatever your opinion on the matter is, it can’t be denied that folks in the cannabis/marijuana industry in both Canada and the U.S. see branded merchandise as a vital means of competing and growing…
Read MoreEPA Head Scott Pruitt Under Fire for Spending $3,230 on 12 Custom Pens, Other Office Items
The controversy that has followed the release of these emails is heightened due in no small part to the fact that Pruitt and his staff at the EPA have been under intense scrutiny over the last several months for their spending of taxpayer money on office upgrades, including the installation of a $43,000 phone booth…
Read MoreIt’s a Beautiful Day for a Mr. Rogers Merchandise and Apparel Collection
Luckily for those of us who were fortunate enough to learn from Mr. Rogers in our youth, a Pittsburgh-based company has come up with a line of Mr. Rogers-themed merchandise and apparel, and the results are awesome. Steel City, with approval from the Mr. Rogers Foundation, has come up with the collection…
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