At the end of the day, this is the type of promotional product that gives us hope. Without fear, A.1. has volunteered to give dads what they never knew they wanted, but needed nonetheless. To top it all off, this promotion is peak dad-humor, too, full of gimmicky fun and lighthearted, whacky spirit. If only we could make everything meat-scented…
Read MoreAuthor: Tom Higgins
KFC Uses Snapchat to Give Away Promotional Colonel Sanders Pool Floats (With Cup Holders for a Bucket of Chicken)
Through June 22, fans of the fried chicken brand can enter a sweepstakes for a chance to win a Colonel Sanders floatie by visiting KFCfloatie.com, of course. If you’re confused as to why anyone would want a KFC-branded floatie, well then you should be aware that said floatie is designed in the likeness of the Colonel himself, in all his white-suited glory…
Read MoreForget Dierks Bentley—Promotional Products Are the Stars of Pepsi’s New Major Marketing Campaign
As part of its Generations campaign, Pepsi has joined forces with country star Dierks Bentley, offering a range of promotional products and prizes for the summer. So far, the campaign is paying off for the beverage brand…
Read MoreBranded Merchandise Is Selling Big for SoulCycle and Other Trendy Fitness Brands
Following in the footsteps of SoulCycle, which pioneered the move of fitness studio branding on a range of apparel options, other studios, gyms and classes are getting in on the game. Not only this, but they have found that they can make big money selling branded T-shirts, crop tops, yoga pants, sports bras, hats and more, often charging more per item than the price of a single class, or even a brief membership…
Read MoreWe Thought the Royal Wedding Gift Bag Would Be a Little More Extravagant
The royal family invited 2,000 commoners to the royal wedding, and these guests were given a gift bag to mark the occasion. Printed on the canvas bag itself was the date of the wedding, as well as the location (St. George’s Chapel, Windsor Castle) and the initials “H” and “M.”…
Read MoreLogo Design Might Soon Have to Account for the Third Dimension
Imagine shopping online through a headset, or interacting with a label in a store with an AR-compatible smartphone application. Are you going to spend more time looking at flat, static text, or a font that changes and moves when you do? Even further, which brand will be more interesting, and thus more likely for you to purchase…
Read MoreChances Are Your Password Habits Could Be Dangerous for Your Promo Business
Do you use the same password at work that you use at home? If your answer was “No, of course not, why would I ever do that?” then good, you’ve made a proper and responsible decision. If your answer was “Yes, what’s wrong with that?” well, at least you can count yourself among the 59 percent of small business owners who do the same…
Read MoreDisney Releases New Rainbow Mickey Merch Collection In Time for Pride Celebrations
The new Rainbow Mickey collection is a diversified assemblage of merchandise, all centered on an updated, rainbow-colored version of the iconic Mickey Mouse ears logo. This is some stylish merch, no doubt, and we expect to see plenty of folks wearing Rainbow Mickey gear during Pride Week celebrations…
Read MoreLinkedIn Study: 75% of B2B Marketers Believe Video Is King
According to the study, approximately 75 percent of B2B marketers believe that video is one of the most effective and important content platforms, with 60 percent agreeing on social media creative and 47 percent on email. In addition, 83 percent of B2B marketers believe that video plays a major role in driving lead volume, while 86 percent agreeing that it produces high-quality leads…
Read MoreHandmaid’s Tale Merch Begs Question: When Does Promotion Go Too Far?
In marketing, there is quite a fine line between support and misappropriation. Here, we find an example of the latter, by which a work of art concerned with weighty themes such as truth, history and the oppression of women gets the merch treatment no one really asked for…
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