Branded Merchandise Is Selling Big for SoulCycle and Other Trendy Fitness Brands

Following in the footsteps of SoulCycle, which pioneered the move of fitness studio branding on a range of apparel options, other studios, gyms and classes are getting in on the game. Not only this, but they have found that they can make big money selling branded T-shirts, crop tops, yoga pants, sports bras, hats and more, often charging more per item than the price of a single class, or even a brief membership…

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Logo Design Might Soon Have to Account for the Third Dimension

Imagine shopping online through a headset, or interacting with a label in a store with an AR-compatible smartphone application. Are you going to spend more time looking at flat, static text, or a font that changes and moves when you do? Even further, which brand will be more interesting, and thus more likely for you to purchase…

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Chances Are Your Password Habits Could Be Dangerous for Your Promo Business

Do you use the same password at work that you use at home? If your answer was “No, of course not, why would I ever do that?” then good, you’ve made a proper and responsible decision. If your answer was “Yes, what’s wrong with that?” well, at least you can count yourself among the 59 percent of small business owners who do the same…

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LinkedIn Study: 75% of B2B Marketers Believe Video Is King

According to the study, approximately 75 percent of B2B marketers believe that video is one of the most effective and important content platforms, with 60 percent agreeing on social media creative and 47 percent on email. In addition, 83 percent of B2B marketers believe that video plays a major role in driving lead volume, while 86 percent agreeing that it produces high-quality leads…

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