According to 7-Eleven, locations will be decorated with messages and catchphrases in the tongue-in-cheek, even crude, voice of the hero himself. Stores will also carry exclusive Deadpool-branded items such as collectible Slurpee cups and straws, Monster energy drinks and Trolli candy…
Read MoreAuthor: Tom Higgins
Superior Uniform Group Announces Rebrand
Superior Uniform Group Inc., a $267 million branding solutions provider nearing its 100th year in business, announced recently that it will be changing its name to Superior Group of Companies (SGC). The decision was reached Thursday, May 3, as shareholders voted to approve the name change at the company’s annual meeting that afternoon…
Read MoreThese Are the Weirdest Star Wars Promotional Products of All Time
Whether you’re a Star Wars fan, merch collector, film enthusiast or promotional products professional, it’s likely you’ll find something about this compilation funny, or at the very least, disturbing. So, without further ado, we present the officially curated, 100 percent unbiased, unranked list of the weirdest Star Wars promotional products of all time…
Read MoreAmerican Apparel to Open First Store Since Bankruptcy and Gildan Purchase
For a company that once ran 280 stores and five factories while selling more than $600 million worth of apparel, this could be a step in the right direction as it attempts to rise from the ashes of Charney and bankruptcy. For Gildan, this will be an opportunity for the brand to see if its investment will pay off…
Read MoreHouston Official Under Fire for Using Hurricane-Relief Donations as Promotional T-shirts
A church in Harris County, the seat of which is Houston, received at least 10 boxes of dri-fit shirts as a donation intended for victims of Hurricane Harvey. Instead of relieving folks whose lives had been devastated by the storm, the boxes sat unused for months. Enter Christopher Diaz, Constable of Harris County Precinct 2…
Read MoreDid Rihanna Steal This Fashion Brand’s Logo? You Decide
Apparently, Freedom United owns the copyright for the initaials. After sending Puma a cease-and-desist letter back in January, the brand is now reportedly deciding whether or not to sue Puma, demanding that they stop production of any and all merchandise that uses the FU initials, as well as reveal data regarding revenue collected through the sale of said items…
Read MoreAre YouTube Stars Jake and Logan Paul Branded Merchandise Geniuses?
Much of YouTube is geared towards children, and creators know that kids love branded merchandise (aka, swag). While the FCC has regulations stipulating the amount of advertising children can be exposed to on TV programs, YouTube has no such oversight. This of course means that creators can freely promote their online merch stores as much or as little as they like…
Read MoreDisney Parks Introduces Rainbow Mickey Ears for LGBTQ Pride
Whatever your opinion may be on corporate support/appropriation of minority groups and their celebrations, it can’t be denied that any effort to acknowledge and celebrate the LGBTQ community has the potential to make a positive impact. If Disney follows up on its Mickey Mouse ears with some films featuring LGBTQ characters, it will show that the rainbow ears mean something more than profit…
Read MoreStudy Finds 60% of B2B Buyers Question Sales Rep Integrity
Shockingly, 75 percent of buyers said that sales representatives do not demonstrate knowledge of their industry structure, while 74 percent believed that salespeople don’t demonstrate basic financial literacy. These statistics are very clear: B2B salespeople have to do a lot more work to stay informed, or else buyers will look elsewhere…
Read MoreNRA Supporters Are Destroying YETI Tumblers in Protest, and It Could Affect the Promo Industry
YETI has come under fire recently after the NRA claimed that the brand, famous for its coolers, had abruptly cut ties with the organization. While the facts are a bit more complicated, the NRA’s claim was enough to make supporters resort to extremes. In short, people are blowing up YETI products in protest…
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