Starbucks Commits $10M to Find a Recyclable Single-Use Coffee Cup

The purpose of the venture will be to design and develop a fully recyclable and compostable cup for use in Starbucks’ 28,000 locations around the world. Each year, 600 billion paper and plastic cups are distributed globally, and despite reportedly accounting for only 1 percent of this total, Starbucks has decided to take initiative with the hope that other corporations will follow suit…

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This ‘Spyro the Dragon’ Video Game Promo Is Delightfully Strange

Writers for Forbes and Paste Magazine reported receiving mysterious packages at their front doors, which, when opened, revealed purple, metallic-scaled eggs nestled within some real-life, pungent hay. A note was also included, on purple paper of course, reading “Something ‘s about to hatch,” and attributed to some fellow named Falcon McBob…

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The Wall Street Journal: Why Use a Free Promotional Tote When You Can, Uh, Buy One Instead?

Simple yet hip, promotional totes have managed to displace their more costly competitors for a number of reasons. Not only do they offer a more sustainable option than plastic grocery bags, canvas totes also prove to be reliable accessories fit to make subtle-yet-certain statements on individual fashion and social sense. Totes are cool, and so are you, as long as you use them. That is, of course, unless you write for the Wall Street Journal…

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We Re-Ranked NHL.com’s Top 10 Giveaways List Because They Got It Way Wrong

Apparently, the folks at NHL.com have been reading Promo Marketing. How else would they have decided to come up with a ranking of the top 10 promotional product giveaways for the 2017-2018 season? While we’re incredibly humbled to have received such an honor (or at least to bestow it upon ourselves), we thought we’d do the NHL a favor by contributing our own take to their ranking, one that will be equal parts unbiased and objective…

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It’s Time to Start Selling to the Real Estate Industry

In the real estate business, hospitality is key. When people are searching for their future home, they want to feel comfortable, not only with the physical place they will be living in, but also with the person they hire to help them find it. This is what makes the job of a real estate agent…

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Samantha Bee, Host of TBS’ Full Frontal, Moves T-shirt Production to Puerto Rico

Full Frontal will work with two businesses in Puerto Rico, Transom for printing and Suxess Clothing for the design of its charitable T-shirts. While their offering features T-shirts for a number of charities, the collaborative effort in Puerto Rico will include a “Frontal Entero” T-shirt to commemorate the special and raise money through the Hispanic Federation to support hurricane relief in Puerto Rico…

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