Now, we’re all for weird and whacky promotions. We routinely feature these sorts of promos, especially from fast food and snack companies. From Wendy’s to Arby’s to Taco Bell to Pizza Hut and beyond, brands have been lining up to embrace the millennial generations often-surrealist humor by offering bizarre clothing lines and jewelry products in promotions. But this time, Einstein Bros. has gone too far…
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Old Spice has come up with a brand new approach to scent strip technology in its new print ad for GQ. Ok, so actually it’s not a scent strip at all. Instead, Old Spice partnered with Wieden + Kennedy to create an insert that holds within a disposable, wearable, red paper blazer that also happens to be generously infused with one of the brand’s Red Collection “signature scents.” Whatever that means…
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So what does this mean? Is there a whole swathe of people out there who have been turned into bobbleheads? Surely this can’t be an isolated incident. If it somehow is, then something must be done about this before other professional athletes start turning into the bobbleheads we collect in order to pay homage to them. We have to stop this before things start to get even weirder…
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While marketing campaigns that offer promo products as prizes can work very well for brands, especially on social media, it’s important to note that successful campaigns must be both creative and bold enough to grab the attention of end-users. While BlackBerry-branded merch may be enticing to some, the brand hasn’t exactly tried to make the BlackBerry Smartphone Fan League very fun or exciting…
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CEO Doug Mack credited Fanatics’ success as the official gear sponsor and runner of the league’s online shop to the NFL’s exciting playoff season. In an interview with CNNMoney, Mack commented on the effect the playoff season had on his company’s sales. “You could have not asked for a better set of NFL playoffs and outcomes and storylines, and what we saw is that translated directly into merchandise sales,” he said…
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While this may seem utterly authoritarian, even by the NCAA’s standard, it makes sense from a sponsorship standpoint. Coca-Cola is one of only three “corporate champion sponsors” for the NCAA, the other two being Capital One and AT&T. That means that Coke pays a ton of money to make sure that everyone at NCAA contests like March Madness or the Frozen Four is drinking from its branded cups…
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Apple is giving manufacturers 90 days to adhere to its new logo requirement, which means that they will have to update product designs and packaging accordingly in order to incorporate the new designs. This could prove problematic for manufacturers, but if they hope to avoid Apple’s wrath, it’s pretty clear that they have no choice but to comply…
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YETI’s new Camino Carryall brings the brand’s pension for over-engineering to new and exciting heights. That’s right, Yeti has designed a tote bag, and it wants you to pay $150 to get your hands on it. Before you smash your computer, or break into a fit of laughter so outrageous that you wake up in a hospital, hear us out. This thing is pretty darn sweet…
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Defunkd sells all sorts of T-shirts at prices ranging from several dollars to several thousand dollars, with the cheaper shirts mostly comprised of low-level brand and event T-shirts that look like common thrift store finds. On the higher end, T-shirts sell with names like Metallica, Sonic Youth, Faces and Grateful Dead emblazoned across their worn fabric. There’s even a glow-in-the-dark Star Wars Return of the Jedi T-shirt on sale for $5,000…
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The collection features pieces from a variety of companies and designers, such as Herschel Supply Co. and Paul Smith. There’s a lot to like here, but we’re gonna focus on five outstanding designs that the promo industry can learn a thing or two from. Whether or not you like Nintendo, or even Bloomingdales, we promise there’s a lesson in here for you…somewhere…
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