While Furie has been fighting to regain control of his character’s likeness and meaning for years, even resorting to killing Pepe off in a 2017 comic, he has been thwarted time and time again by folks on the alt-right side of life. Now, however, it seems that Furie may actually have a chance to wrest Pepe away from his captors…
Read MoreAuthor: Tom Higgins
Of Course Disney Will Promote Han Solo Movie With Solo Cups Partnership
Ever since Disney has taken the reigns of the Star Wars franchise, there have been a number of promotional partnerships made with brands in order to grow excitement for its latest franchise additions. With three movies already released, and another two on the way, there is plenty of room for brands to get involved…
Read MoreSome Schools Move to Ban Backpacks (and … Mechanical Pencils?)
While these bans could have a wider impact on the promotional products industry, there are undeniably greater things at stake here. With every regulation comes the question of individual freedom, just as every instance of violence against innocents raises questions about appropriate policy positions for lawmakers to take in order to ensure that people remain safe in schools and at work…
Read MoreSelena Tote Sells Out in Mere Hours, Crashes Website for Texas Grocery Chain
HEB teamed up with the Selena Foundation for an exclusive partnership, announcing that proceeds from the bags would go to the Boys and Girls Club of Coastal Bend. In addition, HEB will be donating $25,000 directly to the Selena Foundation…
Read MoreStarbucks Removes 30 Percent of Branded Merch From Stores
If Starbucks continues along this current path, it seems that the brand could be moving away from branded merchandise altogether. We’ll keep you posted, as per usual, but in the meantime, it may be fun to speculate on what, if anything, this could mean for the promotional products industry…
Read MoreSan Jose Sharks Bobblehead Giveaway Showcases Promo Potential of Augmented Reality
The results were pretty interesting, as the marketing team found that 3,000 unique users accessed the content out of the 17,000 bobbleheads that were distributed. They also found that the vast majority of these users did so after the game when they got home, which shows that this type of experience can expand the team’s reach far beyond the confines of their stadium…
Read MoreIf This ‘Jane Walker’ Logo Is to Be Believed, Diageo Thinks Women Are Intimidated by Scotch Whisky
It’s not as if Diageo didn’t have any recent examples to look toward as warnings against such marketing. The Doritos debacle isn’t even a month old at this point, and if anything was made clear by the outrage following the suggestion by PepsiCo’s CEO that “lady Doritos” could become a thing, it’s that women don’t like to be told that they are dainty or delicate or in any way at all any different from men with regard to how and what they eat…
Read MoreTwins Announce Prince-Branded Merch in First Deal of its Kind
The Twins have also announced that the team will be hosting a second Prince Night this year. On June 8, the first 10,000 fans in attendance will receive an inflatable guitar in the shape of his iconic symbol (and though it’s not specified, we here at Promo Marketing would wager on the color being purple)…
Read MoreHow a Plush Tiger Made Winter Olympics Merchandise a Smash Hit
The adorable cartoon tiger has proven itself to be a powerful pusher of merchandise, and as the face of the Games, a universally adored mascot. For any skeptics, if the numbers aren’t enough to convince you, then just look at that face. That ought to melt the heart of even the most seasoned of pessimists…
Read MoreThe Best And Worst Gear From The 2018 Winter Olympics
That’s right folks, it’s the moment you’ve all been waiting for. It’s time for the definitive, indisputable, completely not in any way biased (or the work of one week-weary editor on a rainy Sunday morning) roundup of the best and worst Olympic merchandise. Enough stalling. Let’s begin…
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