You know how people pack away their winter clothes for the summer to free up space in their dressers? I do that for my T-shirts. At one point in time, I easily could have worn a different T-shirt each day of the year. Right now, I’d say I could at least make it through six months. A packrat by nature, I would never say I have too many T-shirts. But I certainly have enough…
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This month marks my two-year anniversary of curling. Every Tuesday night, I head to Bucks County Curling Club, put on the proper footwear, grab my broom, stretch, catch up with fellow club members and take the ice. Strangely enough, there’s plenty to be learned from what curlers wear on the ice. Here are a few ideas to keep in mind for your future apparel campaigns, and how to reach out to markets that may seem more specialized than others…
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At a baseball game, I’m always wearing the team’s colors and logos. My go-to shirts are classic baseball ones: team name on the front, player’s last name and number on the back. And I don’t think I’m alone in this. But just because you go for the tried-and-true design doesn’t mean there’s a lack of variety and choices…
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A flag is a symbol of unity. It’s a symbol of pride and belonging. When you put it on something, it’s the ultimate logo. At least that’s how I explain the appearance (and popularity) of the Maryland state flag on just about any product imaginable. I’ve been going to Baltimore for Orioles’ games my entire life and I went to college in Baltimore, too, so I’ve had time to see the trend of this seemingly discordant design take off…
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Never ask a woman her age, her weight or, apparently, which designer she’s wearing on the red carpet. Well, OK, you can ask about the last one—but you better have a darn good follow-up question. At least according to the #AskHerMore movement. But maybe there’s a simple way around this issue: Branding. Logo placement. Imprinting…
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I recognize that ridiculous fashion has its time and place. So I searched the Internet for a few of the silliest, most impractical cold-weather apparel and accessories that someone, somewhere out there may want to wear to bring you a fun game of “Would You Imprint That?” Take a look at the products and cast your vote…
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Confession: I have a lot of promotional T-shirts—but I wear the majority of them as pajama tops. Why? It’s not about color, style, texture or unwieldy logos. It’s not even a matter of actually liking whatever organization, cause or movie the…
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