Everyone from my friends to my parents binge-watched Netflix’s hit show “Stranger Things.” In fact, I had to put my hands over my ears anytime I entered the break room because my co-workers kept revealing spoilers. And, like everyone else, I felt a huge void in my life the moment I finished the last episode. Not…
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Did you ever wonder what it would be like to have a tail? I never really gave the idea much thought—until I saw plush tails (with elastic bands to hold them in place) for sale in Disney World. And it looks like I’m not the only one who is intrigued by the idea. ASOS now offers five tails for adults…
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With fall just weeks away, I’ve been thinking about all the reasons to be excited for it. Pumpkin spice lattes, cozy sweaters, football season and, of course, the “Gilmore Girls” revival. Honestly, there is nothing more fall than “Gilmore Girls,” which is set in the fictional New England town of Stars Hollow. And with Netflix…
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We all know how well a shirt fits is an essential factor in how well an apparel promotion turns out. In most cases, a one-size-fits-all option just doesn’t work. But fit isn’t the only aspect where the one-size-fits-all approach fails. Customer service and engagement—whether it’s for clients or end-users—needs to be personalized, too…
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Here’s a riddle for you: What do you get when you remove the concert from a concert tee? Nothing more than a meaningless T-shirt. If that’s what you want from your apparel, you’re in luck. Recently, Justin Bieber has provided you with two options. But don’t believe the hype. And, I’m begging you, don’t follow in Bieber’s merchandising footsteps…
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With all this 2016 election hullabaloo, we’ve been focusing a lot of attention on the Democratic and Republican National Conventions’ merchandise. And while that’s definitely important, there’s another convention that pulled out all the stops for its merchandise. San Diego Comic-Con is that wonderful yearly event where fans receive updates on their favorite comic franchises,…
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When it comes to promotional products, clients want impressions. They want their names on the forefronts of people’s minds. But let’s take it a step farther. Instead of simply prompting someone to think about the client, can we use the product, the design or the imprint to get people talking about it? Can we aim to create products that start conversations?…
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Maybe you’ve heard of ‘Pokemon Go,’ maybe you haven’t or maybe you’re just wondering why all these millennials suddenly are congregating on your lawn mumbling something about Pinsir. Whatever the case, “Pokemon Go” is sweeping the nation with its augmented reality- (AR-) and Google Maps-integrated mobile app. Using…
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Without beauty pageants, we wouldn’t have “Miss Congeniality.” So, I do give them credit for that—but not much more. That is, until last week when the Miss Universe Organization announced that the Miss Teen USA competition would eliminate the swimwear competition and integrate an athletic wear competition. Among other things, do you know what that decision signals? Athleisure continues to soar in popularity, and it’s here to stay…
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In this industry, we know the power of a T-shirt. We know how many impressions they provide—and how effective those impressions can be. A shirt donning a slogan in support of Orlando combats the hate that caused this tragedy and unites us all in support of our fellow man…
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