With all this 2016 election hullabaloo, we’ve been focusing a lot of attention on the Democratic and Republican National Conventions’ merchandise. And while that’s definitely important, there’s another convention that pulled out all the stops for its merchandise. San Diego Comic-Con is that wonderful yearly event where fans receive updates on their favorite comic franchises,…
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When I Say ‘Swag,’ People Smile
I just attended a conference (outside the promotional products industry) where I had the chance to speak to business leaders from information technology, sales and marketing. In several roundtables, and of course over cocktails, people would ask what my company does. With some I said, “We sell promotional products, items with logos, such as the…
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