Google My Business is a place that Google provides for businesses to create their own profile, and it’s one of the most underutilized online tools by distributors. Nowadays, it’s important to take advantage of as many tools available to increase your online footprint, and there are many advantages to having your own business profile on Google My Business…
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Making Tough Business Decisions and Enjoying the Work
While some things come out of nowhere without warning, there are always ways to prepare for business challenges. Recognizing that problems are inevitable—and committing to making the sound and sometimes difficult decisions—is easier said than done, but certainly key to enjoying the work more…
Read MoreTop Secrets of Successful People
Are you reaching your full potential or trapped in a bubble? Jennifer Kushell, founder of Explore Your Potential, discusses with host Greg Muzzillo the importance of exposure to resources, information and networks. Understanding what’s on the “menu of life” is a game changer…
Read MorePromo Industry M&A Q&A With Boundless Investor Charley Dean
Boundless was acquired by a private equity partnership in June of this year. With the industry seeing more changes than ever in ownership, mergers and acquisitions, I thought this would be a good time to sit down with one of the investors and interim president of Boundless, Charley Dean. He shares his perspective on how he views the industry’s greatest opportunities and challenges…
Read More5 Trends That Are Defining Distributor Business Marketing
The online space is under constant change, and the promotional products marketplace continues to transition to new ways of doing business. In today’s multichannel world, marketing is not a linear process, and modern customers have instant access to information about products, brands and competitors. With that in mind, here are the trends that are shaping distributor business marketing…
Read MoreCritical Lessons From Baseball Cards
For decades, Topps owned the baseball card market. The company had an exclusive contract with Major League Baseball and the MLB Players Association. A few weeks ago, Topps was blindsided when MLB and MLBPA announced a new exclusive contract with the online sports merchandise retailer Fanatics Inc. There are two big lessons here…
Read MoreHow Trade Associations and Strong PR Can Grow Your Business
Franchise-builder David McKinnon discusses his passion for franchising and key advice to grow your business. As co-founder of Service Brands International, he built nine brands with nearly 2,000 franchises in eight countries. Here, he talks about the importance of trade associations and his involvement with the International Franchise Association…
Read MoreThe Problem With Jim Beam (a Lesson for Promo Businesses)
In the world of promotional products, many make the mistake of trying to be like Jim Beam, thinking that simply because “everyone” buys branded merchandise, everyone is a potential client. But trying to be everything to everyone is a precarious position that undermines your brand…
Read MoreWhy You Should Keep Sales Forecasting and Budgeting (Even If It Feels Impossible)
While sales forecasting and budgeting can be a draining process with so many unknowns right now, the positive side is we are now taking a new and closer look at our businesses than during “normal” years. We are spending more time strategizing and being reflective of our businesses and our own careers…
Read MoreThe Power of Confidence and Taking Risks With the Former Executive Leader of Coca-Cola
“Don’t be afraid to take risks. Be innovative and differentiate yourself,” says John Sheppard, former executive leader of Coca-Cola’s international divisions. Sheppard discusses his experience working with both private and public companies and offers advice about effective communication, building confidence and knowing when you need to adjust your leadership style…
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