I was in San Francisco Aug. 14 (attending PPAI North American Leadership Conference) and watched as nearly everyone seemed to be playing “Pokemon Go.” I was in San Francisco this weekend and other than a few young boys, I saw hardly anyone playing “Pokemon Go”. This isn’t because I wasn’t paying attention. In fact, it…
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Research has shown that the right promotional products can elevate your prospective customers’ opinions of your products. However, selecting the right gift isn’t always easy. Balancing desired outcomes, messaging, branding and costs can be a nightmare. Successful promotional products are not only relevant to your brands, but also to your customers. Your ultimate goal is…
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And just like that, many of my current team members and I have been together here at Print+Promo and Promo Marketing for more than a decade. We have grown up together in a sense, celebrating some of life’s major milestones. There have been marriages, babies and other “life stuff”—the good and the bad. I honestly…
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Question: I have a vendor who has become a customer. QuickBooks will not let me use the same name. What do I do? Answer: You can use a variation of the name, such as “ABC Company” for the customer and “ABC Company Inc.” for the vendor. Alternatively, you can do something as simple as adding…
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Everyone from my friends to my parents binge-watched Netflix’s hit show “Stranger Things.” In fact, I had to put my hands over my ears anytime I entered the break room because my co-workers kept revealing spoilers. And, like everyone else, I felt a huge void in my life the moment I finished the last episode. Not…
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This is what you clients want. This is what your staff wants. This is what your colleagues want. This is what baby boomers want. This is what millennials want. This is what my kids want. This is what my wife wants. This is a nearly universal truth. People want to be heard. Listen. Listening is…
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In my last article, I wrote about the first type of business plan, which is really having no plan at all. The sad fact is that more than 90 percent of business owners and sales representatives have no real plan for their businesses or their lives. The second of the three types of plans is…
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Do you know what success looks like for you? I’m amazed by the number of people who are dissatisfied with their current situations but cannot describe what their personal happiness would look like. In “Alice in Wonderland,” the Cheshire Cat tells Alice that if you don’t know where you want to go, then “it really…
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The customers make the buying decisions to buy what they want, when they want and from whom. What Salespeople are inundated with what to sell from suppliers, managers and their general experience. It’s not a secret that customers want to know what is popular. We all want to know today’s special when we visit a…
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The Democratic National Convention was held here in Philadelphia last month, about 4.5 miles south of Promo Marketing offices. If you were in the city, you could see the convention’s influence everywhere, from the demonstrators to the crowded streets, the rallies to the blocked roadways, the … actually, protests and traffic were all you could…
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