From a very early age, the message of failure is driven into our subconscious: Failure is bad. Failure means you didn’t prepare. Failure means you didn’t study hard enough. Failure means you are lazy, or worse, weren’t smart enough to begin with. All of this teaches us that, more than anything, failure is something to…
Read MoreCategory: Marketing and Sales
One Powerful Tip to Achieve Success Sooner
“The power to win requires grit and discipline. You always choose your own destiny,” shares Chad Agate. From being incarcerated for a period of time at an early age to becoming a serial entrepreneur, Agate’s story is one of inspiration and motivation. Tune in to hear how our mindset and doing this one powerful thing…
Read MoreAre You All-In?
As I pen this blog, I am in Vegas for the 2022 World Series of Poker. There are lots of great business lessons in the game of poker—patience, situational awareness, position and many more. In poker, going all-in means that you commit all your chips to the pot, typically with the belief that you have…
Read MoreSales vs. Marketing: How Do You Get Clients?
With all the extra work getting all the logos and items you need when you start a new client, you’re really busy for two or three weeks producing these orders, and you stop networking and cold calling. So when the orders are completed, your pipeline is empty and you have to start all over again. I call this the cycle of doom. How do you get out of the cycle of doom? Simple: marketing your business…
Read MoreTips for Selling Ballpoint Pens, a Perfect Promo for Your Clients
As we celebrate National Ballpoint Pen Day on June 10, it’s a good time to reflect on one of the promotional industry’s best sellers. Here’s why I recommend ballpoint pens for cost-effective, memorable branding and why you should suggest them for your corporate clients…
Read MoreWho’s Planting Your Garden?
What gets planted grows. So who’s planting your garden? Are you letting others plant seeds of doubt, worry and failure? Because those seeds can grow into ever increasing weeds of doubt, worry and failure in your garden of life. Perhaps it’s time for you to do some weeding in your life and garden. Perhaps it’s time to get rid of those weeds…
Read MoreWhat’s the Right Blogging Platform for My Promo Business?
You’ve decided to step up your marketing and start a blog to publish content. Before you start, since this is a long-term strategy, it is wise to make an informed decision about where to house your content to get the most benefit from this effort. First off, you want to think about your long-term business goals…
Read MoreHow to Set Up a Company Store for Your Client
Online stores have become so commonplace, you do not need to be a tech whiz to get started. But you do need to understand your client’s goals and how a store can meet them. Just like the store itself, the most critical work happens on the back end—the parts the customer does not see but which are essential to success…
Read MoreThe All-New Google Analytics 4: What Distributors Need to Know
Google Analytics has undergone many iterations over the years. But as the web has evolved and gone mobile, and data tracking regulations go into effect, the popular tool has become increasingly inaccurate. In order to solve that, Google has launched a whole new tool, Google Analytics 4. Here’s what promo distributors should know…
Read MoreValidation Is for Parking Receipts
You need validation for your parking receipt if you want free parking. That’s all you need validation for. You don’t need validation from others that you are successful. You don’t need validation from others that you are right. You don’t need validation from others that you are worthy. If you know you are successful, right…
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